Designing a marketing model for knowledgebased products in chemical based industries

The present study was conducted with the aim of designing a marketing model for products based on knowledge of the chemical industry. This research is based on the approach of combined exploratory research (qualitative and quantitative), the required data has been collected in two parts: qualitative (based on data base) and quantitative (based on cross-sectional survey method). The statistical community of the quality department, managers and officials of knowledge-based companies active in the field of chemical industry products, and experts and prominent university professors are familiar with the marketing issues of chemical industry products by 30 people using targeted snowball sampling. were chosen . Data were collected using semi-structured interviews. In the twentieth interview, the data resulted in theoretical saturation, after which the interviews were stopped. Quantitative community, all experts and employees working in knowledge-based companies producing chemical products were selected using Cochran's formula of 400 people as a sample. The results of coding based on the foundation data method lead to the identification of 164 items, 16 components and 7 dimensions including; Technical, managerial, intelligence, knowledge, economic, infrastructure issues, legal and supportive and available. The results of the quantitative part showed that the indices of chi-square (x2), goodness of fit, modified index of goodness of fit, root of mean error and squared approximation of the findings of the qualitative part of the research were confirmed.