Transferring the Doctrine of the Value of "not Showing off" to Elementary School Girls through Stories: a Phenomenological Study

The present study was conducted with the help of story books in order to investigate how to transfer the educational and moral doctrine of not showing off and explain the consequences of showy behaviors to elementary school girls. The research method was descriptive phenomenological and "maximum diversity" sampling type, and guided semi-structured interview was conducted with 130 students aged 9 to 12 years, in seven provinces of the country, after giving and reading the book. The analysis of the data obtained from the interviews was done using the topic analysis method of the topic network type. Finally, after examining and analyzing the data, basic themes (N=260) were extracted in the first stage, organizing themes (N=41) in the second stage, and overarching themes (N=7) in the final stage. These themes are in the form of "five levels" of pseudo- rising with the titles: "failure to connect with the message of the book", "failure to transfer learning to the real world", "cognitive and emotional evaluation of than not showing off to Non-mahram", "transfer of learning to the real environment of life", "inclination and action in the path of social activism, chastity and hijab" and a side level titled "indirect learning other moral values" were categorized.In general, the obtained findings indicate the high capacity of story books in the indirect transfer and teaching of moral and value teachings such as not showing off to children and teenagers, which is worthy of the officials and the program. Cultural heritage should be given more attention.