Conceptual modeling of financial resilience of the tourism industry in crisis

In recent years, financial resilience has become significantly more important due to Existing crises, especially the Covid-19 pandemic. The purpose of this paper is to model the concept of financial resilience of the hotel industry in Gilan. In this study, using a qualitative method of grounded theory and through a semi-structured interview technique with 25 experts in the hotel industry, via theoretical sampling method, the conceptual model of financial resilience of the hotel industry is designed in crisis. In this research, 2027 primary codes are extracted and finally classified into 111 concepts, 43 sub-categories and 18 main categories. This model is in the six dimensions of the central phenomenon (revenue management, cost management, risk organization), causal conditions (political structure of the country, tourism industry infrastructure, macroeconomy), strategies (strengthening human resourse, strengthening inter-institutional cooperation, tourism industry marketing, Optimal financing, modern technology), contextual conditions (legal contexts, cultural and social considerations, geographical location and climate of the country), intervention conditions (environmental protection) and consequences (sustainable development of the country, strengthening the capacity of the tourism industry in the face with the crisis, the development of the tourism industry in the country) was presented. The results provide useful information for hotel industry players to survive in crisis, as well as policy makers and government supervisers to develop relevant regulations