Resistive Economy; An approach to improve the export performance of petrochemical products

In this research, it has been investigated how and under what process resistance economy can provide an opportunity to improve the export performance of petrochemical products. The research method is applied and in terms of approach, it is exploratory-explanatory and the research method is also qualitative. After identifying the dimensions and components, as well as the relationships between the identified components and dimensions, one of the dimensions was included as the central class and the other dimensions and classes as the causal conditions, the platform governing the phenomenon under investigation, intervening conditions, strategies and consequences in the model. The findings showed that the variable of clearing transactions through the payment method; The target market identification variable affects the resistance economy through the two components of knowing the competitors and knowing the customers, and the variable of eliminating production barriers through the two components of environmental factors and organizational factors. The resistance economy approach also leads to sustainable participation in the global market, or in other words, positioning and sustainable competitive advantage of the brand. This is while the variable of infrastructure development including transportation and information and communication technology as background conditions and variables of the government's export development program such as export incentives, tax incentives, banking facilities and administrative and regulatory policies; Marketing, such as product, price, distribution channels and promotion as intervening factors, has an effect on sustainable participation in the global market and ultimately improves export performance, improves financial performance and improves non-financial performance.