The Effect of the Quality of Intelligent Police Services on People's Trust in the Islamic Republic of Iran Police Command

The purpose of the present study is to investigate the effect of the quality of intelligent police services on public trust in Islamic Republic of Iran Police Command. It is through the mediation of the image of name and satisfaction.

In terms of the purpose, the present research is of the type of applied research, and in terms of the method of data collection, it is a description of the survey type, in which the path-structural equation modeling method was used to test the hypotheses and fit the model. Based on the method of determining the sample size, 345 users of smart police services in Mashhad were selected using available sampling method. The research tool is a standard questionnaire whose validity has been confirmed using the content validity method and its reliability through Cronbach's alpha, composite and homogenous reliability, all of which are more than 0.7. In this research, structural equation modeling approach and Lisrel software were used for data analysis.

The findings of the research showed that the quality of intelligent police services has a positive and significant effect on creating satisfaction, brand image and trust in brand name.

Online experiences and smart services should be more user-friendly and efforts should be made to improve the service process and respond appropriately to people.