Describing the consumption pattern and the reasons for adhering to it (case study)

Economic behavior has two basic components: consumption behavior and production behavior. People's consumption behavior (in the sense of how to consume goods and the type of consumer goods) is influenced by four factors: a person's liquidity and the price of goods and services are two factors that limit a person's consumption behavior. . A person's needs and his preference system are two factors that motivate a person to show consumption behavior. In other words, the first and second factors determine the individual's maximum consumption and the third and fourth factors determine his minimum consumption. It is necessary to pay attention to the fact that the system of preferences is, in fact, a representative of the society's culture in the individual, which is modified by his unique personality traits. Considering the concept of rational action and [using the most efficient means to achieve goals] and considering the important point that the culture of a society plays an important role in determining the goals of the people of that society and inspires the methods and methods of solving their problems. is, the importance of the society's culture is clarified in the rationality or not (or in general, the level of rationality) of the consumption behavior of the members of the society.