The Effect of Social Responsibility on the Social Development of Rural Areas with Emphasis Value Co-creation for Tourists(A Case Study of the Oramanat Region)

The purpose of this study is to investigate the effect of social responsibility on creating customer value with the mediating role of customer-oriented organizational citizenship behavior and improving service delivery and the moderating role of customer empowerment behaviors in Oramanat region. The sampling method of this study was available, and included 384 people. The assessment tool in this study was a researcher-made questionnaire. Statistical analyzes were performed using structural equation methods. The statistical population of this study is all employees of ecotourism and hospitality resorts in the Oramanat region in Kurdistan and Kermanshah provinces. The results showed that social responsibility promotes social development in rural areas. The results of the study indicated that special attention should be paid to the empowerment of tourists. The results of this study showed that people who work as investors in the field of tourism, can provide better services by training in eco-tourism and hospitality sector, and tourists who have a pleasant interaction with staff and officials, are eager to share their experiences.