Investigating the effect of national identity on lifestyle in Bojnourd

This research examines the effect of national identity on lifestyle in the city of Bojnourd for the citizens of Bojnourd using a correlational and applied method. The sample size was 380 people by cluster random sampling method. Smart statistical software and structural equations were used to analyze the data. The hypotheses were tested by calculating Pearson correlation coefficient and modeling structural equations with a partial least squares approach.The results of the research showed; Average lifestyle; National identity is average. Also, the correlation between national identity and lifestyle variables is equal to 0.29 and 0.338. The value of Cronbach's alpha coefficients and combined reliability for all variables in the study is more than 0.7. On the other hand, the results show that national identity affects the lifestyle of citizens in Bojnourd. The awareness of national identity affects the lifestyle in the city of Bojnourd. The dimension of national identity affects the lifestyle in the city of Bojnourd. Then the commitment of national identity affects the lifestyle in the city of Bojnourd.