Content analysis of Salamat Radio's educational programs based on the audience behavior change model

Analyzing the content of the educational programs of “Radio Salamat” based on the model of audience behavior changeAbstractInforming and educating the audience can be achieved through radio as a comprehensive media. Improving people's health is one of the most important factors in improving society's quality of life, and radio's educational function can contribute to this goal by persuading the audience. Therefore, the current research aims to analyze the content of 7 educational programs of “Radio Salamat” in the fall of 1401 and has tried to examine the engineering of the message to influence the audience. A model of audience behavior change has been used for this purpose, in which three factors - motivation, ability, and stimulus - are used to change the behavior of the audience. The matrix of 15 parts "behavior change" has been expanded into two dimensions, the type of behavior and the continuation of behavior. In this research, the parts of this matrix are used as content analysis categories and the educational messages presented in the programs after extraction and open coding are categorized into categories. Finally, with the completion of coding, how to design educational and health promotion messages in these programs was realized.Keywords: radio, health education, behavior change, audience analysis, qualitative content analysisAbstractInforming and educating the audience can be achieved through radio as a comprehensive media. Improving people's health is one of the most important factors in improving society's quality of life, and radio's educational function can contribute to this goal by persuading the audience. Therefore, the current research aims to analyze the content of 7 educational programs of “Radio Salamat” in the fall of 1401 and has tried to examine the engineering of the message to influence the audience. A model of audience behavior change has been used for this purpose, in which three factors - motivation, ability, and stimulus - are used to change the behavior of the audience. The matrix of 15 parts "behavior change" has been expanded into two dimensions, the type of behavior and the continuation of behavior. In this research, the parts of this matrix are used as content analysis categories and the educational messages presented in the programs after extraction and open coding are categorized into categories. Finally, with the completion of coding, how to design educational and health promotion messages in these programs AbstractInforming and educating the audience can be achieved through radio as a comprehensive media. Improving people's health is one of the most important factors in improving society's quality of life, and radio's educational function can contribute to this goal by persuading the audience. Therefore, the current research aims to analyze the content of 7 educational programs of “Radio Salamat” in the fall of 1401 and has tried to examine the engineering of the message to influence the audience.