Considering success and failure factors of startups in Iran using grounded theory with Charmaz constructive approach

Startups as a new model of business development, have been considered by governments and investors around the world. Also startups have played an important role in economic development of countries. The success rate of startups around the world is low, so in recent years efforts have been made to identify the factors behind their failure and success. The purpose of this article is to investigate these factors in the Iranian business ecosystem by conducting interviews with activists in this field. In this research, By conducting 25 interviews, 7 general categories, 32 categories and 87 concepts were extracted. General categories include having the suitable business model, fund-raising and support, Analyze and managing the market, the founder's managerial ability, product / service characteristics, team characteristics, and legal issues. The results show that a number of effective factors, are independent of the society hosting business and also have been mentioned in numerous global studies, but a number of others are depending on the culture and conditions of the society. So in order to improve the performance and success rate of startups, in addition to global efforts in this field, it is important to know the culture and community-related factors