Investigating the effect of product quality and price on the development of Iran's pistachio export.

The main purpose of this study was to investigate the relationship between factors related to product and price with the development of Iranian pistachio exports. This research was descriptive and correlational in terms of applied purpose and method. The study population was those involved in the industry in the fields of production, processing and services, trade and packaging and export, which according to the table of Georgia and Morgan, the sample size was equal to 205 people. A researcher-made questionnaire was used in this study to examine the research variables. The face and content validity of the questionnaire was confirmed. In the present study, the content validity of the questionnaire has been estimated using the opinions of supervisors and several thematic experts. Formal validity was also confirmed by several respondents. The reliability of the research questionnaire was calculated by Cronbach's alpha, which was more than 0.7 for all dimensions of the questionnaire. Data analysis was performed by SPSS and Smart PLS software. The results showed that there is a significant relationship between product characteristics and price with export development. The results also showed that the product factor has a greater impact on the development of pistachio exports than price