Modeling the Marketing Strategy of Technology Based Companies' Products (Case Study: Tehran Science and Technology Park)

The purpose of this research was to model marketing strategies related to technology-oriented products of technology-oriented companies in Tehran Science and Technology Park.
The current research is a descriptive research of the correlation type and is in the category of applied research. The socio-statistics of this study was introduced by managers and senior experts of selected companies active in Tehran's Alam and Favari Park, which is more than 290 people. To estimate the sample size, 70 people were determined by multi-stage cluster method and Cochran's formula. In order to collect data, a researcher-made questionnaire was used, which validity was confirmed by experts' opinions and reliability by Cronbach's alpha. In order to analyze the data, structural equation method and PLS software were used.
Ethical considerations: In all stages of writing the article, while respecting the originality of the texts, honesty and trustworthiness have been observed
Technology-oriented companies should pay attention to increasing their market share and profitability by considering the possibility of entering international markets.
The results showed that marketing trends have a positive effect on performance in technology-oriented companies of Tehran Science and Technology Park. The international marketing strategy has a positive effect on the performance of technology companies in Tehran Science and Technology Park. Marketing trends have a positive effect on the company's international marketing strategy in technology-oriented companies of Tehran Science and Technology Park. The company's international marketing experiences have a positive effect on the company's international marketing strategy in technology-oriented companies of Tehran Science and Technology Park. The company's international marketing experiences have a positive effect on the performance of technology-oriented companies in Tehran Science and Technology Park.