Sociological analysis of socio-economic factors affecting the attraction of shareholders in Tehran stock market

The stock exchange is one of the main pillars of the country's economy, and paying attention to thisorganization not only brings prosperity to this organization, but also to the growth and development of thenational economy, for this reason, the factors that have the ability to influence this organization in some wayshould be analyzed. Therefore, the present research was conducted with the aim of sociological analysis ofsocio-economic factors affecting the attraction of shareholders in the Tehran stock market. This research isconsidered as an exploratory research from the objective dimension, and from the strategy dimension, it wasclassified as non-experimental, field and qualitative research. The participating community of this researchconsists of all the shareholders of Tehran Stock Exchange in 2013-2014, who were selected through purposefulsampling until reaching theoretical saturation. Data were collected using unstructured open interviews andanalyzed through the systematic method of Strauss and Corbin. In general, the achievements of the fieldresearch include a central category, 4 main categories, 67 sub-categories and 139 concepts. In the sociologicalinvestigation of socio-economic factors affecting the attraction of shareholders in the Tehran stock market, fourapproaches and paradigm models were found in the form of investment behavior, investment to earn income forthe future, social contexts affecting the negative attitude towards the stock market and the lack of economicknowledge related to the stock market. The next stages of the research and the deeper examination of thesubjects and categories showed that the previous phenomena are part of the major and bigger phenomena underthe title of lack of institutionalization, abandonment and risk of investing in the stock market.