Identifying Factors Affecting the Marketing Performance Management of Iran Airports and Air Navigation Company (Economy in Air Transport and Airport)

The purpose of this study was to identify the factors affecting the measurement and management of the marketing performance of Iran Airports and Air Navigation Company (Economics in Aviation and Airport). This research is exploratory and qualitative content analysis technique has been used. The study population consisted of university professors in the field of aviation as well as senior managers of airports, who were considered as a sample with the snowball technique of 15 people. Based on the results, 15 main indicators were identified to measure the marketing performance of Iran Airports and Air Navigation Company. These indicators include airport staff, general and operational costs, annual passenger reception capacity, number of passenger reception and dispatch counters, airport runway, airline loyalty to the use of airport space and facilities, regional market share of transit flights, and Deposits, claims and net profit and loss (aviation and non-aviation) By keeping input indicators constant, output indicators can be improved and performance efficiency and thus the economic situation in aviation can be increased.