Presenting the Success Model of Women's Entrepreneurship with a Social Justice Approach

This research has been investigated with the aim of presenting the success model of women's entrepreneurship with a social justice approach in the state banking industry.

The purpose of this research is in the field of applied research, and considering that library study methods and field methods such as questionnaires were used in this research, it can be stated that based on The nature is a descriptive-survey research and the type of method is qualitative-quantitative (mixed). At first, by using textual content analysis method, the factors related to each of the influencing variables in the success of women's entrepreneurship were identified, then they were screened using the Delphi technique. In addition to the components of psychological characteristics of entrepreneurship, behavioral characteristics, organizational factors, background factors were identified as independent variables and social justice variable as intervening variables, each of which has sub-indices. Then, in order to investigate the objectives of the research, structural equation model tests were used. The research sample in the statistical section using Cochran's formula is 226 female employees of state banks in Mazandaran province, and the questionnaire was distributed among them. Also, in the Delphi section, the opinions of 20 banking industry experts who had experience in the field of entrepreneurship were used to screen the items. SPSS and SMART PLS statistical software were used in this research.

The findings showed that among the factors influencing the success of women in the field of entrepreneurship, the most influential are the contextual factors with the sub-indices of economic factors, geographical location and entrepreneurial culture.

Also, the influence of social justice on the indicators affecting the success of women's entrepreneurship has been significant. According to the results obtained from the upcoming research project; It is necessary to pay more attention to the identified factors for the development of women's entrepreneurship and prepare the ground for the increasing development of businesses created by women entrepreneurs.