Investigating the Role of Social Media in Digital Supply Chain Resilience with a Hybrid Approach

Uncertainty and critical conditions have become one of the most important challenges in the world today. In order to achieve superiority in economic competition, the supply chain must be designed in such a way that it has the necessary resilience in critical situations. One of the things that can be considered in this regard is the role of social media in the resilience of the supply chain. Considering the impact that social media has on business processes and considering the rapid and significant advances in information and communication technology, the use of social media in risk situations can be very effective. This research examines the role of social media in the resilience of the digital supply chain with a hybrid approach. The results of this research include 118 open codes, 43 core codes, and 13 main categories. The 13 selected codes of this research are placed in the form of five general categories of causal conditions, contextual conditions, intervening conditions, strategies, and consequences. Causal conditions include 2 selective codes, 8 concepts, and 21 open codes. The contextual conditions include 3 selected codes, 10 concepts, and 25 open codes. Intervening conditions include 2 optional codes, 7 concepts, and 21 open codes. The strategies include 2 selected codes, 7 concepts, and 19 open codes. The results include 4 selected codes, 11 concepts, and 32 open codes.