Presenting a Brand -Creation Model to Develop Smart Tourism Education

Since tourism can play a significant role in the economy of any country, it can be used as a route to advance the economic goals of the city. Since the development of smart tourism is now dependent on the use of Information Technology, the use and dependence on information and communication technology is inevitable to achieve the prospects of the tourism industry and growth in this field, and the capabilities and resources that exist in this field must be used to the fullest. There are many areas in tourism where information and communication can be used the development of smart tourism is one of these opportunities. The branding model for developing smart tourism education is a strategic approach that can help improve the capabilities and experience of tourists in tourist destinations. This model is based on the principles of marketing and brand management and can help improve quality and improve the level of tourism education in destinations by using new and intelligent technologies. The present study was conducted with the aim of presenting a model for presenting a brand creation model in order to develop smart tourism education based on the Grounded Theory.

The research method is qualitative and based on the foundation's data theorizing. Semi-structured interviews were used to gather information, and the analysis was done by Strauss and Corbyn and the paradigm model. Sampling was theoretical sampling and was done using targeted (judicial) techniques. Data collection tools were interviews with experts. The participants were from automotive companies with the positions of CEO and board members and marketing managers. Using the interview protocol, interviews were conducted with a sample of tourism managers and the information needed for research was extracted from the interviews. In addition, the indicator of the usefulness of continuous comparison of data with the background and theoretical structure of the research was carried out, in this regard, the compilation of semi-structured questions at each stage of the interviews was covered with the usefulness of the research. According to the systematic model of the Grounded Theory, experts and managers with experience in the tourism industry were selected for the statistical University.

The results of the data analysis obtained from the interviews during the open, pivotal and selective coding process led to the creation of a model of urban branding in order to develop smart tourism destinations based on the foundation's data theorizing. Finally, a model was identified to provide a brand-building model to develop smart tourism education. The findings of this study indicate that in order to develop urban brand creation in order to develop the development of smart tourism education, managers should pay close attention to all the categories and sub-categories identified in this study and have sufficient information about each of them. The findings suggest that the emotional experiences of tourists affect the image of the destination, which in turn affects the behavioral goals. However, the results do not confirm the mediating role of the destination image between the emotional experiences of tourists and behavioral intentions. Review of research literature and theoretical foundations it is determined that despite the existence of various development models for the development of tourism destinations, there is no comprehensive model that can provide all the success requirements of branding processes for the development of smart tourism education, so given the research gaps in relation to branding and also given the material presented, the importance and necessity of research in relation to branding in order to develop smart tourism education is evident. So the goal of this study was to provide a brand model to develop smart tourism education.

Using the branding model to develop smart tourism education, it is possible to improve the experience of tourists, facilitate access to useful information and training, and strengthen the communication between tourists and tourist destinations. Also, by using smart technologies, the performance of the tourism education brand can be improved and the attraction of tourist loyalty can be increased. With the growing tourism industry and the importance of education and information in this industry, the use of the branding model to develop smart tourism education can help countries, cities and tourist destinations to be recognized as attractive and unique destinations, and as a result, contribute to the sustainable growth and development of this industry and the economy of the region and the country.In the future, with the advancement of technology and changes in the habits and needs of tourists, the brand creation model will also improve and evolve in order to develop smart tourism education. The use of artificial intelligence, augmented reality, the Internet of things and other new technologies will enable improvement and innovation in tourism education and will bring the experience of tourists to a higher level.