Presenting a suitable model for predicting the consumption market of specialized drugs in Iran

The present study aims to explain and present a market forecasting model for the use of specialized drugs in Iran. The results of the leading research have been examined by two methods, qualitative and quantitative. The method used in this research is based on fundamental studies. The present study is a cross-sectional research based on data collection method. In this study, purposive sampling method for selecting experts in the qualitative section and simple random method with 385 in the qualitative method have been used. The results showed that processing and ease of use with a coefficient of 26.089, access to offices and physicians with a coefficient of 4.514, necessary standards and approvals with a coefficient of 1.028, payment share of support systems with a coefficient of 3.025, drug distribution to Supply point with a coefficient of 3.250, non-competitive products in the target market with a coefficient of 3.878, marketing power of physicians with a coefficient of 1.986, reduction of monopoly profit with a coefficient of 3.801 and black market and smuggling with a coefficient of 5.971 and a significant level of 0001 / 0 (P <0.05) has an effect on the market forecast for specialized drugs.