Contributory Factors to the Success of the Health Tourism Supply Chain Case Study: The City of Shiraz

One of the types of supply chain is health tourism, which provides a good opportunity for developing countries to attract health tourists from different countries of the world by providing high-quality and cheap services, but so far not much research has been done in this field. For this purpose, the purpose of this research was to identify and rank the factors affecting the success of the health tourism supply chain in Shiraz city. The research method is a descriptive survey. 56 health tourists who had traveled to Shiraz were selected and interviewed non-randomly. Data and scenarios were analyzed using the fuzzy cognitive mapping technique and the research model was designed using social network analysis, for which FCMapper and Ucinet software were used. In line with the success of the supply chain of health tourism in Shiraz city, several factors are involved, among the factors of appropriate strategic planning, flexibility in providing services and government policy for the development of health tourism were the most important respectively; Because they were more central. The results of the research indicate that by formulating a long-term strategic plan to specialize hospitals and equip hospitals and medical centers and improve tourism and medical infrastructure, create conditions to provide diverse services to tourists with different financial and social conditions and situations can increase the number of tourists.