The effect of social entrepreneurship orientation on financial performance and social innovation mediated by social performance

Social entrepreneurship is a new topic in the field of entrepreneurship that can solve many social problems if it is institutionalized in the foundation of society. Social entrepreneurship is a multidimensional structure that has been discussed in previous studies, but so far in case studies, the effect of social entrepreneurship orientation on the three basic dimensions of financial performance, social performance and social innovation, each of which plays a significant role in the field of social entrepreneurship, has not been studied together. The purpose of this study is to investigate the three dimensions mentioned and the relationship between them in the field of social entrepreneurship. The present study is a quantitative descriptive-survey research in terms of practical purpose and approach and in order to collect data, a statistical population consisting of 186 graduate students in the field of entrepreneurship in Tehran has been considered. . Using the analysis of the collected data, it was explained that social innovation, which itself consists of two parts: product innovation and service innovation, leads to the creation of social values. In addition, it was found that although social entrepreneurship orientation has a direct negative relationship with financial performance, but this relationship is completely neutralized by the mediating relationship of social orientation to financial performance through social performance, so it can be concluded that social entrepreneurship orientation directly it doesn’t lead to higher financial performance, but its impact on social performance leads to higher financial performance.