Evaluating the Effects of environmental stimuli store on nonverbal and behavioral responses of costumers

Today, many marketers view the store environment as an important way to satisfy their consumers. They do this by providing a positive shopping experience that establishes the store as the first choice in the consumer’s mind .This study investigates the process during witch the environmental motivations including music, light, scent, decoration, color and temperature impact the nonverbal responses (PAD) like pleasure, arousal and dominance that finally lead to/not to bye. conduct sales and reputation empirical value added sales force and commitment to customer relationships. The research and applied research is descriptive in terms of data collection method. The population of this study includes all customers insurance Entrepreneur insurance branches in Tehran, this study sample consisted of 384 people. We employed questionnaire as the tool to gather the information needed that questionnaire reliability of the research has been measured by Cronbach’s alpha calculation to 0/768 amount, validity of the research tool also confirmed by(confirmation) factor analysis. The data is analyzed using structural equation modeling . The results showed that environmental motivations of a market affect the nonverbal responses (PAD) positively. Also this research has studied the direct effect of environmental motivations on the verbal responses. The findings showed that the effect was positive.