Ranking the success critical factors of progressive marketing strategies in the banking industry using fuzzy multi-criteria decision-making

Strategic management based on Dynamic mentality, forward-looking, holistic and contingency, the solution to many problems of today's organizations. In recent years many institutions and banks have been licensed by the Central Bank and in the financial markets are seeking market share. The institutions in order to gain strength and compete with institutions and banks that are older in this area follow the step by step development programs. Due to the important in this study we have tried to identify and evaluate the success criteria and factors of the progressive marketing strategies in the banking industry. Thus In this study with literature review the success critical factors identified and after screening were offered to experts. In the next step the research’s criteria were evaluated and weighted using fuzzy ANP and then the success factors were evaluated and prioritized using fuzzy VIKOR.