Investigating the role of organizational social responsibility dimensions on the understanding of brand reputation and brand equity

Today's organizations and institutions, in addition to performing their traditional duties, have been required to perform other activities, which is referred to as the social responsibility of the organization, which means responding to society's expectations. Therefore, organizations should pay attention to the impact of their activities on the surrounding environment and people in society. The purpose of this research is to investigate the role of social responsibility dimensions of the organization on the understanding of brand reputation and special value of the brand. Therefore, three hypotheses were proposed, standard questionnaires were used to collect information, after analyzing the information, the findings of the research show Dad: Brand reputation and social responsibility of the organization have a positive and significant relationship with the special value of the brand. Also, the social responsibility of the organization does not moderate the relationship between the brand's reputation and the special value of the brand.