The Role of Public Relations in Organizational Resilience

Public relations in the contemporary era have a much greater role than just media relations and managing organizational reputation. Their impact can be observed across all aspects of organizational activities. In today's world, organizations face numerous challenges and crises that can have a significant impact on their performance and reputation. From economic, political, and health crises to natural disasters and security crises, all these factors can harm organizations and affect their progress and development. The conditions for achieving success in this era are vastly different, and communication plays a crucial role in it. With an effective public relations plan and strategy, organizations can utilize this experience to enhance their resilience. In critical moments, public relations plays an unparalleled role. Effective public relations can play a significant role in guiding, maintaining resilience, and strengthening organizations during a crisis. In fact, public relations can be the cornerstone of organizations during crises.Considering the increasing importance of public relations in organizational resilience during crises, this article examines the vital role of public relations in organizations during crises and provides solutions and methods to enhance the resilience of organizations in the face of challenges and crises.