Identify the Capabilities and Strategic Goals of Educational Sports Management Based on A Balanced Scorecard

Using the general strategy map as a model or copying the strategy map of other countries has endangered the life of educational sport, this issue has caused the lack of accurate information about the capabilities and strategic goals of educational sports management, so in the present study The capabilities and strategic goals of educational sports management have been identified based on a balanced scorecard. The research method was qualitative content analysis. The statistical population included experts in the field of sports management and those in charge of educational sports. Sampling was continued purposefully until data saturation. The data collection process consisted of 12 semi-structured interviews and review of documents related to educational sports. In order to evaluate the quality and validity of the research results, Lincoln and Guba (1985) evaluation criteria including validity, transfer, reliability and verification criteria were considered. Data analysis was performed simultaneously with data collection and qualitative content analysis. In the open coding phase, 105 concepts, 18 sub-categories and finally 6 main categories (internal processes, customer, learning and growth, finance, employee satisfaction, environment and community) were extracted. According to the research findings, it seems that the mentioned processes are effective in explaining the comprehensive management system and improving the performance of educational sports by understanding its requirements and requirements.