The Analysis of the Domestic Tourism in Isfahan

Tourism play a key role in the economy of every society and an exact marketing policy is the secret to its success. Although it is an international activity, tourism is but practiced by many local and national organizations. Thus, "Domestic Tourism" has an important position in the national economical cycle of the country.Iran is one of the most attractive countries in the world and Isfahan is one of the most lovely cities of Iran. Despite Isfahan's great potentiality for attracting tourists, the lake of reliable statistics makes it difficult to organize a scientific program for developing this industry. Therefore, to find out more about this industry, researchers have extracted the available statistics and done difficulty field studies. The result has shown a better realization of geographical, economical and demographical characteristics and similar factors such as the aims and the difficulties of the tourists. Among the visitors of Isfahan in 1370, 400 numbers were randomly selected to be the typical, statistical subjects of this study. Statistical - descriptive and inferential methods were followed to find out the characteristics and problems of the tourists. Solutions are also offered to get rid of the pitfalls such as the costliness, traffic and quality informations.