Estimating Advertisement on Profitability of Iranian food Industry

Industrial organization is one of the branches of Economics that studies the mutual behavior of consumers with one another‚ producers with one another and producers with consumers.Among the most important issues of industrial Economics are market structure and performance. This paper studies the effect of advertising as a behavioral value on profitability of Iranian food industries. Most theories consider the direct relationship between advertising and profitability and this paper is an attempt to provide empirical evidence for this relationship. Therefore, it studies the effect of advertising of Profitability in 22 4-digit codes of Iranian food industries.