Representation of Everyday Life in Street: Semiotics of Rahnami and Ranandegi Clips

This article aims at qualitative content analysis of “Rahnamai and Ranandegi Clips”. 44 clips were chosen (They were at reach) and then, their social, technical and ideological codes were described according to semiotics approach. It was shown that these clips’ signifiers have both apparent and hidden meaning structure. We have tried to show different representation of diverse social types such as “Lat”, “Sosoul” and “Mohandes”. Also, we tried to appear paradoxical messages which are situated in connotation. In this way, we believe that the signified of these clips are constructively cultural and discursive.