Explaining the Role of the National Media(IRIB) in Sustainability Governance Model in Iran

The present article has it's roots in a survey research aiming at investigating the role and position of Iranian National Media(IRIB) in Sustainability Governance Model. In such a model different section of the society should have the necessary balance. The population of the research consists of managers and senior experts of organizations connected with sustainable development of the country. A sample of 573 subjects was selected through Stratified Sampling. Questionnaire instruments and Delphi Method was applied to test the conceptual model. The results show that the Government interferes in society more than any other section and the media section Private Sector and Public Sector are next respectively. Between them the Media interests more with the government and less with Public Sector. Finally the article proposes a sustainability governance model in which all the sectors are balanced and the national media has a key role in the interaction between the sectors. Some solutions are also proposed for the sake of sustainability governance with an emphasis on the role of National Media.