Relationship Between Mass Media Consumption And Households Of Khormuj City

Objections: Today, one of the issues that perpetuate social and sustainable relationships plays an effective role in society, is social capital. The main purpose of this article, the role of mass media measurement in increasing social capital among households, the city is Khormoj. Theoretical frameworkfrom theorists and social capital in particular is Bordiou. Four indicators of social capital of trust and reliability, type norms, join social networks and knowledge and attention to public affairs, political and social operation and mass media in the media print and electronic media is considered. This paper survey methods and tools questionnaire interviews of 400 households, the city of the table Lin sampling and random sampling were systematically collected information was to obtain validity and reliability of tool Face validity and Cronbach alpha was used To evaluate the assumptions of correlation and mean comparison test and evaluate the research model of regression were performed Results of research shows that social capital variables in both print and electronic media after the four dimensions of social capital (trust and reliability, type norms, join social networks and knowledge and attention to public affairs, political and social) relationship is signifcant. Naturally, at the regression between two variables the membership at the nets and the social consiousness as the social capital don t have any correlation and with the others dimension have correlation.