The Role of Even Contribution in Intuition Quality Enhancement of Serial Entrepreneurs

Entrepreneurship is a process of new business opportunity recognition, assessment and exploitation. The recognition of these opportunities is possible through systematic scanning approach or intuitive approach. This thesis is based on the second approach and expands intuitive perspective to entrepreneurship. Intuition is a process through which that information which is normally out of the range of conscious awareness is perceived by the psychophisiological system. In this experimental research, the statistical sample includes 45 serial entrepreneurs from the science and technology parks in the City of Tehran, who watch the pictures of International Affective Picture System (IAPS) in an experimental co-partner group (the group which consists of 30 entrepreneurs in a dual member group) and single group (the control group which consists of 15 entrepreneurs in a single member group). In co-partner groups, both entrepreneurs watch the same set of 45 calm and emotional pictures. These images were randomly selected after the pre-stimulus duration. In single groups each entrepreneur watches the unique set of pictures. The findings show that the intuition quality of co-partner groups is higher than that of the single groups. In both the single and co-partner groups, calm and emotional curves were obviously divergent. This divergence starts approximately 5 seconds before the stimuli presentation. The difference in heartbeat rhythm variability’s divergence in the pre-stimulus period for the co-partner and single groups means that even contribution of entrepreneurs will significantly amplify their intuition quality.