Dynamic Modeling of Entrepreneurial Opportunity: "Inner-Urban Physical Distribution", Embedded in the Traffic of Metropolitan Areas

Although the heavy traffic of metropolitan areas has created many problems, from another perspective, there is a big opportunity at the heart of this threat. This great opportunity is an entrepreneurial field in the form of urban physical distribution services. Still, this field of business has not been adequately recognized and known by society. It needs more supporting and complementary institutions and regulations to be reliable for the society. In this research, the issue of inner urban physical distribution services is analyzed by using dynamic modeling in the shape of systems dynamic analysis. First, the important aspects of the problem are specified. Afterwards, the dynamic assumptions are presented and the causal model is developed. In the next step, the behavioral credibility is verified by the current statistics and by using mathematical functions and simulating the models in “Venism”. As a result, certain policies are presented for development of inner urban physical distribution services and are evaluated by software simulation. Finally, the most effective policies which can affect development of inner urban physical distribution service are recommended.