The Ethic Representation In Iranian Best Selling Movies from Sag- Koshi To Atash bas

Today the cinematic narrative is one of the most important narratives in forming individual and collective subjectivity, which is a subject to ponder on. This article is to consider the ethic representation in the popular Iranian cinema throughout the first half of the 90’s decade in Iran and focus on the preferred reading. This article aside from examining the representation of he preferred ethic narrative among selected ovies attempts to indicate which ethic narrative has been able to attract the most audience among the society and to thus provide an outlook to the recognition of ethic interpretation of this section of the society. In this research, six of the best selling movies in the years 2001-2006 have been studied by semiotic methods. It is interesting to point out that despite numerous differences (genre, author, …) many common binary oppositions exist in these works, and there is also an almost similar ethic dialogue dominating over all works. Tolerence, honesty, joy, pure and non-hypocritical relationships are the accepted values in these movies. Moreover in most of these works, a paradox among the narrative methods in the inner layer and the preferred values(tolrerance) canbe observed.