A Survey of Factors Affecting on Acceptance and Usage of ICT: A Case Study of the Rural Areas of Fars Province

The purpose of this paper is a survey of factors affecting acceptance and usage of ICT in rural Fars province. The theoretical frame is based on review of literature and sociological as well as informational society theories. The empirical model has 18 independent variables and "acceptance and usage of ICT" as a dependent variable. This research was based on survey method conducted in 68 villages with 389 households as a sample. After testing the hypotheses, the results are as follow: There are significant relationship between age, occupation, education, knowing English, rural people knowledge, attitude toward infrastructures, type of services, control, advertisements, incentive for using ICT, computer training, knowledge of ICT official, ICT official agenda, rural awareness of state aims, coast of ICT rural centers and acceptance and usage of ICT. In contrast, there are no significant relationship between sex, income and rural people attitude toward ICT management in rural offices and acceptance and usage of ICT.