An Argument for Stronger UN Image Promotion and Protection Examining Programming through Media/Opinion Monitoring and Issue-Based/Image-Based Achievements

The United Nations may stand to benefit greatly from more robust image promotion and protection. In the last decade the UN image has been significantly damaged by allegations and innuendos regarding the Oil-for-Food Programme. More systematic and rapid responses to criticism may be of value, and may be achievable after the recent Department of Information restructuring. If possible, reserving an hour of prime time radio and television airspace for an annual message from the Secretary-General to the peoples of the world could be one method by which the organization could increase control of its public image. A positive (negative) UN image should tend to scale up (diminish) support from national decision-makers.