Classification of cities of Isfahan province in view point of tourism infrastructure by using TOPSIS and AHP models

1- Intro duction The hierarchical tourism areas, in fact, are criteria for determining the centralization and adjusting the in equality between different regions. Little has been published, up to 1990s, in terms of doing hierarchy of tourism areas. But during last decades, investigators have paid more attention to make areal, national, ultra national hierarchy of tourism industry. Today, with advances in statistical and digital systems and by using different indices in various fields, geographical studies have facilitated the process of tourism areal hierarchy. These studies help the most to arrange the hierarchy, providing a useful form to distribute tourists around the province as an appropriate service leading to desired function. The purpose of this research is to study the effective factors in tourist attraction, showing towns hierarchies of Isfahan based on tourism substructures, keeping balance among regions in order to attract tourist more. The effective factors including: hotel, motel, suburban unit, restaurant, tours travel agency, travel Service offices, transportation companies, art gallery and cultural exhibition, public parks, a number of public transports, special tourism areas, and capitalization opportunities, have been analyzed and declared to each town of Isfahan. As was stated above, the purpose is to answer this question too: How are the ranking and hierarchy of Isfahan towns in term of tourist? Which towns of Isfahan can attract more tourists? To what extent is there a harmony between substructures related to tourism and tourist satisfaction? 2- Theoretical Bases Tourism studies present tow higher views: - Gaining cultural experience: According to this view, the purpose of tourism marketing is to gain social and cultural experience. So, most of tourists in terms of cultural and social view attach great importance to the current substructures. - Making economic profit: According to this view, tourism industry is an economic system, just like the other ones, managed to seek ways for making profit. In their point of view, tourism marketing is a basic economical activity and making profit provides the most important purpose in this way. Having area substructure or regional one is a matter of the greatest importance to make more profit. Providing appropriate residences and suitable geographical locations (for tourists) will increasingly thrive tourism industry: Target (a thriving production investment and supplying tourism services) and origin (offering tourist demand). This article focused only on target and appropriate substructures for tourism attraction; although the main purpose is to make a hierarchy of tourist areas and demanding which area is a center of excellence. Accordingly, in order to provide the best condition, the following factors need to be considered. Tourism attractor or attraction such as natural and historical places. Having appropriate substructures including the ways, water, power, phone, sewage system, and the recycling of rubbish or trash in best way. Offering and supplying services related to tourists including residential place, hotels and various tourism agencies. Good ads, introducing attractive place services. A firm policy making with effective official systems. 3- Discussion In this article, TOPSIS model is used for making a hierarchy of substructures related to tourism marketing based on need-report questionnaire. AHP approach is used as a final hierarchy. It is worthy of mention that factors applied to TOPSIS have model facilities including residential place such as hotel, suburban unit, tour travel agency, travel Service offices, Transportation companies, art gallery and cultural exhibition, public parks, a number of public transports, special tourism areas and capitalization opportunities. Table 1 shows the final criteria of AHP model.