Political Communication: A Theoretical Introduction to the Basics of Communication in Soft power

Nowadays communication covers a variety of areas including social, political, cultural and economic ones. However it seems that the due to the development and complexity of societies the political communication is of a much greater significance. hence the reason for the failure of political systems to make an orderly society must be searched for in their inability to use communicational means. The important factor in Political communication is its impact on the perspective and behavior which can be seen in the politicians in for of their use of different communicational means and the techniques used by them to influence their audience in order to coordinate and adapt them with their ideas and programs. And also to affect the public opinion which will ultimately lead to the solidification and development of their power. It is in this context that one can analyze the importance of soft power as a subsidiary of political communication which is of a great significance in international relations. In the first part of this article we will explain the scope and dimensions of soft power and then in the second part the causal factors and means of soft power will be discussed. Finally in the third part the American approach in using Soft power in Iraq war will be explored as a case-study.