An Evaluation of the Effect of Alternative Media on the Mainstream Media According to the School of Medialogy

School of Medialogy is one of the branches of critical studies in Communication sciences The founder of this school was Régis Debray, a French leftist intellectual who has experienced being both a journalist and academician. Medialogy is a question about the analyzing the relationship between preferred social parameters such a religion, ideology, art and politics and the relation they make with medium and the physical environment. Medialogy has come to clarify the function of being medium in all its forms in the history of the communication as a science from the invention of writing up to the emergence of contemporary media. This article is an attempt to investigate the role of alternative media as a rival for the main and conventional media using the theoretical framework of this school and getting help from some theoretical approaches such as proper role.