Local Periodic Market Networking in Guilan Province

Sellers in local periodic markets sell their crops in some cities in Guilan province. They work periodically in each city and in each day of week. This activities produces networks of sell in Guilan province. This paper investigates their effects by drawing networking in selling their products. The research method employed was qualitative. The population of sellers was calculated to be 108 sellers that work in 9 cities. The sampling method was stratified sampling. The cities were selected by stratified method. Snowball sampling was used in each city for selection of sellers. The data was analyzed using SNA and ARC GIS software.Results reveal that there are four network sin Guilan Province that includes: north-west network, west network, east network and north-east network. The markets have overlapped through the time. This in turn helps cover the total province of Guilan. Masal and Anzali have central situation and all sellers meet together in these cities.