Prioritization of EFQM Enablers by the QFD Technique

Nowadays achievement of continuous improvement and excellence has a particular influence on every dimensions of organization. In this respect, the EFQM model assists organizations in movement towards excellence. In this model, the enablers play a significant and fundamental role in the movement of organization towards excellence and their prioritization towards employee satisfaction provides a great value to organizations. The aim of this investigation is to prioritize the enablers based on the expectation of employees from organizational manager, using quality function deployment (QFD) technique and to compare such prioritization with the regular approach, i.e. without QFD. For this purpose, the Iran Polyacryl Co. has been considered as a case study. The outcomes imply that prioritization of EFQM enablers is different before and after the use of QFD. Also, other outcomes include reduction of gap between manager and employees; creation of a suitable atmosphere for the development of effective and coordinated relationship between managers and employees; prioritization of manager's performance indicators based on employee's point of view; and development of the EFQM model.