Designing Strategic Plan Using Fuzzy Cognitive Maps

Today increasing developments in business, rapid changes in markets and increase in competitiveness have triggered organizations to pay more attention to strategic planning and management. Furthermore understanding performance management techniques in organizations have dramatically increased the ability of organization to recognize strategic factors. Meanwhile balanced score card is recognized as a significant tool to establish strategic oriented organization and performance oriented management which based on organization macro targets and perspective and aimed at economic development and growth and establishment of value in long term. Strategic map is considered one of the fundamental bases of balanced score card success. Of course it has some weak points. For example it has no clear solution for diagnosis of key indicators and their relations and also the causal relation in strategic map is unilateral. Therefore fuzzy cognitive map is an efficient method for recognition of phenomena and their relations and can be useful in development process of balanced score card and assure managers in formulating strategic map.