Work Assertion in FotovatName Self guaranteed, self accepted and internalized statement of Tradesman

This article tries to study prominent but rather unknown category of resources related to tradesman and guilds. These resources under various names of Fotovat Name, Rasael Javanmardan, Kasb Name, Kesvat Name and so on are in fact people letter of self guaranteed, self accepted and internalized assertion of tradesman of Islamic societies that can be taken in to account by scholars and researchers of anthropology, history, sociology, economy, development, literature. As I mentioned earlier in two books of "Anthropology of Sustainable Development" and "Changes of Work and Construction Culture in Iran" these resources are extremely fruitful in this era of making wonderlands by capitalistic- colonial system and its demagogue for consumption, consumptive society and mass consumption.In this article after reviewing historical stem of chivalry and empowering Ayaran (up to regional authority) in Iran, their methods of propaganda and education will be discussed. It seems that after Alexander attack a Greek culture of anti-working which showed itself in aristocracy of Samani era was a prerequisite for creating such chivalry movement which was anti aristocracy and tried for reviving work culture and work dignity too. Although these assertions are simple text in style and literature because of admiring work culture they are the most effective assertion which related work, art, religion, ethic, human emotion and ethnic unconsciousness to each others in order to change their addressee to work, try and honor moral virtues and the other people. Finally tracing the impact of such lessons on Iranian's life, action and work along history, understanding changes of it and its weakening in Iran and similar societies the article provides new and thoughtful questions for emancipation.