The Universalistic/Particularistic Value Orientation Individual, Economic and Social Factors Influencing it in the City of Yasouj

Value orientation is a symbol of thought foundation in each society. This study, investigate the socio-economic factors influence on the universalistic value orientation of Yasouj residents. The main aim of this study is the recognition of the degree of universalistic orientation in the mentioned society, and factors affecting such orientation. This study has been conducted via survey method and the questionnaire technique. The statistical society is people 15 years of age and older residing in Yasouj. The sample size was determined based on the Lin sampling formula, and 385 cases were selected and interviewed. The data were analyzed via SPSS software. The analysis showed that there is significant relationship between universalistic orientation (dependent variable) and education level, father education, mother education, socio-economic status (independent variables). There is negative relationship between age and universalistic orientation. Among the mass media, only the use of the internet had negative relationship with universalistic orientation. The other independent variables (such as social trust, gender, job situation, marital situation and income) had not significant relationship with universalistic orientation. Regression test showed that independent variables, totally, had (r=0/353) correlation with dependent variable.