Popularization of Science in Exercise, Nutrition and Lifestyle: A Successful Example of Science Communication in Iran

Today, more than ever before we need to encourage people for behavior change toward healthy behaviors and active lifestyle. Using the power of branding, we launched a health campaign to send out health messages to the population.
The aim of this report was to present data from a new experience in science communication of health concerns for adults.
The “health and life” campaign covered different areas of physical, psychological, social and environmental health issues to promote an active lifestyle. Generally, in monthly sessions, we presented 45 - minute talks by health experts on a specific health topic (e.g., smoking, healthy diet) and people with an interesting experience related to the topic were given a time to talk about their story. Participants and lecturer’s information were gathered between January 2013 and July 2017 by on-site registration.
Until July 2017, a total of 54 events have been held with a total number of 41566 audiences. Preliminary results indicated that 86-92 % of participants have reported a high level of satisfaction about the quality of health talk program.
Through this paper, we presented a new health campaign (health and life campaign) that uses social marketing strategies to promote healthy lifestyle among a wide range of population.