نشریه روان شناسی فرهنگی زن
پیاپی 51 (بهار 1401)

The aim of this study was to explain the position of women in the marriage narrations of Shahnameh Tahmaspi based on the intertextual analysis of text and images in Iran. The present study statistical universe included all the drawings of Tahmaspi Shahnameh. The sample subsumed 29 images in all of which women have an important and key role. The research design was descriptive-analytical. The data collecting method was through library documentary, observation and reviewing the intertextual drawings and analyzing the visual elements in the selected works. Data were analyzed using interdisciplinary studies and content analysis methods. The results showed that the position of women in Shahnameh marriage narrations were rooted in the mythological beliefs of Iranians and in this regard, had a special validity. Due to the mythological structure of Ferdowsi's Shahnameh, fidelity and adherence to the principles of the original texts was quite clear. However, in the depiction of the paintings of Tahmaspi Shahnameh, there were obvious differences with the text, the source of which was the culture of the Safavid society and the beliefs of the patriarchal society of that period.

The purpose of this study was to investigate the role of Iranian women influencers concerning betrayals, coolness and the aims of commercial brands on social medias. The statistical population of the study included all Iranian female influencers in the social medias. The sample subsumed all Iranian female influencers who were active in Instagram. The research was designed as descriptive- analytical. To collect data library method was implemented. After reviewing the data, the results indicated that the female influencers on social medias had positive impact on their web-pages audiences specially the young women. They were recognized as favorite and professional individuals. The betrayals and coolness of the female influencers had also effects on the trans-social relationships, attitude and confidence to the brands. The betrayals of the female influencers caused negative attitude towards the brands. Therefore, they consider the necessity of being present in different social medias, knowing the culture and literatures of every social media user to produce contents with respect to that and to establish friendly relation with the audiences. The cool female influencers with their attractive appearances were also able to have more effects on the consumers’ perceptions and caused positive attitude in their followers toward the brands. The female influencers tried to improve their knowledge so they could be able to imply the related reliable techniques to advertise their brands. And ultimately to build a mentality in their followers so to be knowns as noble, alive, attractive, extraordinary, with high position and desirable.

The aim of the present study was to retrieve the signs of feminine language in the Bayati of Azerbaijan. The statistical population of the study was 4567 Bayaties. The sample of the study was the written and linguistic feminine signs of the Bayaties of Azerbaijan. The research design was discourse qualitative study and the method was descriptive-analytical. In order to obtain the data of the research, based on the library studies, the poems of women were retrieved through the linguistic symbols used in the poems. After presenting the descriptions and the library information the data were analyzed analytically. The results showed that some of the Bayaties had explicit verbal cues indicating the female gender of the poet. In some of the Bayaties, the poetess's femininity was revealed by examining the hidden layers of the text. In Bayaties, while talking about topics such as love, expressing life problems, glory and complaint, issues related to marriage, etc., women revealed their gender with obvious or hidden allusions, and in lullabies, inner desires and aspirations. They expressed themselves. Based on the results 3495 Bayaties had no gender symbol. 749 Bayati had a clear gender symbol, of which 508 Bayati had a masculine connotation and 241 had a feminine connotation. Therefore, 82% of the poems had no gender symbol, 12% of the poems had a male symbol and 6% of the poems had a female symbol.

The present study aimed to identify the factors affecting the perceived benefits of social commerce for female online retail customers. The study population was all scientific works related to the principles and dimensions of perceived benefits of social commerce of female online retail customers which included 50 retrieval domestic and foreign scientific articles from 2000 to 2021. 30 articles of the mentioned articles were selected as sample. The research was designed as descriptive analytic one. To collect data library method was utilized. By referring to the translated and authored books the necessary note taking on index cards was done and the articles which had the most content concordance and similarity; concerning the subject, key words and the model were reviewed. Finally, the findings showed that the most important factors affecting the perceived benefits were categorized in seven dimensions which included; motivation, willingness to contribute to social business information, social business participation behavior, dimensions of social business, variables and underlying factors of trust and sharing behavior, factors of social and individual interaction and finally gender.

The purpose of this study was to examine NimaYoshij's ideas about women position in his prose. The research statistical universe included all of Nima's prose works, including his letters to his wife, diaries, letters to various individuals, stories, plays, travelogues and memoirs. The research sample was the position of women in his prose works. The research design was descriptive-analytical. To collect data library and note – taking method was implemented based on Nima’s prose books. The findings of the study showed that in the works of Nima's prose, as it is clear from his writings, women did not have a high position and were viewed according to the same traditional and popular thinking; Nima did not admire the appearance of women. In his stories, women were unfaithful lovers, superstitious and imperfect-minded who were humiliated by men and had no social presence. He did not know how to adore them rightfuly, only the loving attitude towards his wife Alieh could be seen in his letters.

The aim of this study was to investigate the effectiveness of practical application of intimate relationship skills on communication styles and emotion expression of women with marital dissatisfaction. The statistical population included all women with marital dissatisfaction who referred to the consulting centers on 1399 in Ahvaz city. The study sample consisted of 30 women who were selected by purposive sampling and randomly assigned into two of experimental and control groups 15 subjects each. The study design was semi-experimental type with pretest-posttest and control group. Christens and Sullaway Communication Patterns Questionnaire (1984), Chong and Hudson (1982) Marital Satisfaction Index and King and Emmons (1990) Emotion Expression Questionnaire were implemented to collect data. The experimental group received the treatment protocol for 9 sessions, 120 minutes each. The control group received none. The results of covariance analysis showed that teaching the practical application of intimate relationship skills has led to the improvement of communication styles and expression of emotion in women with marital dissatisfaction.

The purpose of this study was to recognize the concept of fashion and design of the Islamic clothing in women's dresses. The research statistical universe included all clothing design collections. The research sample was the Islamic women's clothing and dresses. The research design was descriptive-analytical. Data collection was done by using library references. The results of data analysis showed that four different clothing terms, namely hijab, virtuous fashion, ethnic-local clothing and non-Islamic clothing with Islamic motifs, were identified among the designs related to Islamic fashion. Current clothing designers had not yet succeeded in creating a "global Islamic fashion" that was distinct from Western fashion and had not even been directly opposed to it. Designers' mental image of Islamic fashion was based more on the aesthetic features of fashion than the religious adherence to hijab, also, Islamic fashion was still considered as a subordinate of the Western system and has not been able to find its independent identity. Islamic fashion has a real nature and in order to be effective, it needs to redefine and formulate specific design frameworks. It could be analyzed that the existing Islamic fashion style had not yet found a completely independent identity as a global fashion. Muslim consumers themselves could not be grouped into a single category. Specific clothing styles were shaped by cultural aesthetics, economics, business patterns, ideals, and how faith was represented or expressed. As a result, it could be said that according to the number of hijab styles, there were different covers of Islamic clothing design. Islamic fashion had a special design style and had a real nature, but it is necessary to make changes in the design and other processes of this industry and its definitions should be updated and implemented.

The purpose of this study was to investigate the role of new materials and interior architecture in improving the quality of interior space with emphasis on the psychological needs of women. The research statistical universe included all the references and texts on new materials and interior architecture. The sample encompassed the interior architecture with emphasis on the psychological needs of women. The research design was descriptive-analytical. Data were collected through library methods and research databases related to the field of modern interior architecture. The extracted data were then interpreted and described according to the psychological needs of women. The results showed that in the past, Iranian housing paid more attention to the needs and spiritual desires of women and engaged in their daily activities with complete freedom and peace of mind, but today, with a more advanced life and a greater impact of living costs on beauty, the spirit and diversity left the houses and have been replaced by monotony and daily life routines. The dual effect of interior architecture approach on the quality of interior spaces through correct and logical design in accordance with women's physics and reasonable choice of materials appropriate to their mood and mentality, could provide a suitable environment in accordance with the psychological needs of women in residential spaces. Therefore, the main goal could be achieved by using light and warm colors (vibrant colors orange, light red, lemon) on large surfaces and not using dark and opaque colors in small spaces. Also, observing the height proportions and dimensions of the space and breaking the symmetry in order to prevent uniformity in the space could be helpful. And the use of new materials in the floor, ceiling and walls to control the heat and variety in texture, color and shape, change in shapes and home furniture facilitated the dynamism and facilitation of life and daily life for women.