مجله مدیریت کسب و کار
پیاپی 54 (تابستان 1401)

The main purpose of this research is to identify the dimensions and components of language teaching based on professional identity. The qualitative part was done in two steps to identify the dimensions and components with the content analysis technique and the quantitative part was done with the Q analysis (mixed method). Qualitative results were sent to 20 experts. The method of work is purposeful sampling and snowball. The software is the quality part of Max Kyoda and the quantitative part is SPSS. After collecting the results, the cards were distributed and the data adequacy size was confirmed using Bartlett sphericity test and Kaiser-Mir-Ulkin test and the factors were extracted using varimax rotation. The results of the analysis lead to the extraction of 7 dimensions: "Philosophy of Mind and Learning"; "Power/cycle of learning and its context"; "Power of thinking and cultivating it"; "Role of the brain in learning"; "Brain and memory activation mechanisms"; "Multiple data conversion and transfer"; and "neural patterns / circuits and images" were identified and extracted.

Organizational architecture is one of the important factors in measuring the success of organizations and it is considered as a comprehensive solution for internal integration and at the same time adaptation of new organizations to environmental changes. This study identifies the components of organizational architecture in the country's tax affairs organization. Managers and staff of the Tax Affairs Organization formed the statistical community. Gender stratified method was used for sampling. The sample size according to Cochran's formula was 278 people. The research instrument was a questionnaire on a five-point Likert scale, validity (convergent and divergent) was confirmed and reliability was obtained through Cronbach's alpha of 0.83. Data analysis was performed by exploratory and confirmatory factor analysis tests. The results showed that the components of organizational architecture in the above organization are: rules and regulations. Investment strategy. Knowledge-based human resources. The spirit of coordination and organizational cooperation. Risk management and ongoing IT activities. Reusability. Forming an organizational architecture management team. Committed to continuous human resource training. 

As the competitive environment becomes more complex and unpredictable, banks rely on using superior approaches and developing their competencies and capabilities in the face of uncertainty to create a competitive advantage and achieve business goals. From a resource-based perspective, identifying a competitive position depends on identifying the sources of competitiveness to create a sustainable competitive advantage in the long run. The purpose of this study is to identify and determine the marketing capability indicators that have the greatest impact on the competitive advantage of Tejarat Bank. Based on the resource-based view, the marketing capabilitiy criteria were comprehensively identified through documentary study and with the help of fuzzy Delphi method and the opinion of 15 experts. In order to structure the relationships between the marketing capabilities criteria, Interpretive Structural Modeling was used and by developing an integrated model to measure the effectiveness of the.The results showed that “external communications” and “analysis and formulation of the strategy” crieria are important and vital criteria that are considered as the basis of marketing capability structure and have the effectiveness.

Due to the increasing impact of online advertising on consumer behavior, the present study aimed to identify the factors affecting online advertising on the real purchase in Atieh Saba Holding using the Fuzzy Delphi method. This research has been applied in terms of purpose and descriptive-exploratory in terms of nature and method. In this research, the qualitative-quantitative method has been used. The statistical population of this study included all experts in the sales and marketing area of Atieh Saba Holding. Based on the objective of this study, the targeted sampling was conducted by snowball method and the sample size was 10 subjects. Eleven factors were identified after reviewing the literature and the background of the research and interviewing some experts. The factors were provided to experts by questionnaires and eight factors were approved using the Fuzzy Delphi method. The results indicated that social media, advertising for search engines and weblogs, advertising websites, advertising panels, online video advertising, online apps, and email advertising are all effective on the purchase intention in Atieh Saba Holding

After-sales service can play an important role in customer satisfaction and maintaining it customers are loyal to a brand after sell to a brand make a constructive connection to it.Thus improving the quality and enhancing the performance of a business. Successful organizations are those that have the ability to consciously use customer information and provide better after-sales service. Therefore, in this research, the credit risk management model in Saipa Yadak dealer network has been designed using financial and non-financial components of after-sales serviceThe results showed that using financial and non-financial components including, service cost, performance of after-sales service agencies, good accounting of agents, the amount of collateral of agents, the quality of services of the network of agencies, the speed of services of the network of agencies Agencies, network age (or age) of agencies, and regional location of the network of after-sales service providers affect optimal credit risk management. Also, firefly algorithm and bee colony algorithm have the ability to predict the optimal management of credit risk using financial components.

The main purpose of this study is to identify the factors affecting the creation of a decision support system to measure organizational performance and organizational innovation based on intellectual capital with the mediating role of knowledge management based on Grounded theory approach in software development companies in Iran. The qualitative part approach is based on grounded theory. The data collection tool is a semi-structured interview with 15 experts in the field of software production. . The central category is the decision-making system, and according to the causal conditions, background conditions, intervening conditions, strategies and results, the final model was developed. Then, by Delphi research method, a questionnaires was signed and the initial model were modified and approved by experts. In the model test, research hypotheses were developed and to test them, a questionnaire was designed and information was collected by 323 senior experts and managers. Data collection and analysis and hypothesis testing with confirmatory factor analysis and structural equation methods was done using PLS software. accepted. The results of the quantitative stage showed that the relationships in the model were confirmed with appropriate effect coefficients and were consistent with the qualitative part.

The dramatic increase in the Internet for buying and ordering goods or services in Iran has faced researchers and managers with new challenges in understanding consumer behavior. The main purpose of this study was to investigate the effect of emotional factors on consumer response to online shopping with the mediating role of rational choice theory. To collect the data, an online questionnaire was distributed among 384 online users of Digikala with a validity and reliability coefficient of 0.875 Descriptive statistics, inferential statistics and structural equations have been used to analyze research data and test hypotheses. The results showed that emotional factors can directly and indirectly affect the consumer reaction with the mediating role of logical factors. Personalized ads tailored to the customer's preferences play an important role in their intent to buy, and if users feel secure about providing their information to the store, their emotional vulnerability can be reduced.

The purpose of this study is to present a model of Employee Engagement based on the Five-factor personality model. Methodologically, this research regarding to purpose is applied research and regarding to implementation method, it is a qualitative research method Thematic analysis. Through purposeful judgmental sampling, 20 interviews with organizational experts were conducted. According to the interview coding process and the use of Max-QDA software, the employee Engagement model with 17 dimensions and 51 components was finalized and presented. These 17 dimensions are: managers' roles, meritocracy, job attractiveness, performance management, strategies, staff honors, human resource development, structure and organization, organizational communication, positive organizational image, staff expertise, Employee character, Learning organization, participation system, individuals organizational knowledge, service compensation system and employee vitality, The highest priority is related to meritocracy and human resource development. Findings show that the five personality factors have a positive and direct effect on the dimensions of "organizational communication, employee vitality, employee character, human resource development and job attractiveness".

This study aims to investigate the effects of entrepreneurial education on the development of business ethics and social accountability in industrial towns of Sanandaj . The present study is a descriptive - survey research . In this study , the statistical population is all employees of Sanandaj industrial towns and its number is 190 people. According to Morgan table, the sample size of 120 people has been selected by simple random sampling method . A standard questionnaire was designed to collect data . The collected data were analyzed using structural equation modeling and AMOS and SPSS software . Findings of statistical data indicated that all hypotheses have been confirmed, so that entrepreneurial education has a positive and significant effect on business ethics . Also , the effect of entrepreneurial education on social accountability was confirmed and finally , social accountability has a positive and significant effect on business ethics .

This study aims to design a model of media performance in terms of brand equity in startups utilizing a mixed, qualitative-quantitative research method.

In the qualitative step, the required data was collected from semi-structured exploratory interviews with 16 university and industry experts as well as industry experts who agwre active in related fields throughout snowball, purposeful and theoretical sampling methods, Subsequently analyzed with grounded theory method through open, axial and selective coding. Finally, the model was presented. In the quantitative step, data were collected by distributing an online questionnaire among 384 consumers of Digikala brand. Afterward the extracted model was evaluated by structural equations modeling in lisrel, spss software.

The results indicate the media performance as main phenomenon, communicational strategy as causal factors, brand equity as strategy, brand Judicial features and brand competitive environmental features as moderators and eventually behavioral responses as Consequences. Additionally, the quantitative step the model fit was well.

in this research, creating brand equity using social media is recommended as a priority for the success of startup companies.

Management knowledge researchers believe that the most important factor of business success in organizations is organizational commitment and it is a continuous process and an attitude about employee loyalty to the organization. The aim of this study was to find the components affecting organizational commitment and business success and ranking. This research is an applied research in terms of purpose and based on data collection, qualitative and quantitative research. In this research. exploratory mixture method has been used. First through semi-structured interviews. qualitative data are collected and we follow our interviews to the theoretical saturation stage. Then. using qualitative content analysis method. a questionnaire has been prepared which is the basis of the research. After collecting quantitative data and analyzing them using FAHP and extracting the final model of the research and then ranking the components has been discussed. Three main indicators and five sub-indices were extracted. The main components among the extracted components. organizational factors ranked first environmental factors ranked second and individual factors ranked third Among the sub-indicators. the component of selection and employment ranked first, work conscience ranked second, training ranked third. compensation of employees' service ranked forth and job conditions ranked fifth.

The aim of this study is to develop a systematic implementation method of Article 44 and to turn to the materials mentioned in the above principle, to provide a privatization model as a case study in the IRA Railway Company based on the fuzzy inference approach. The statistical population of this study was a group of university professors, specialists, managers and experts familiar with the field of railway and railway industry and the sample size was selected based on the chain method or snowball, 10 people. Data analysis was performed using fuzzy inference approach using MATLAB software. The results showed that the most desirable method for privatization in railways is the management contract method, the desirability of which was equal to 0.859, in which the cultural factor was the most effective component and the economic factor was the least effective component. On the other hand, the methods of offering shares to the public (0.822) with the priority of political and legal factor and the contracting method (0.810) with the priority of information factor were in the next ranks. Also, the lowest desirability was obtained for the method of decomposing larger units into smaller units with a value of 0.608.

Decentralized finance (DeFi) has been raised in recent years and has experienced significant growth in 2021. DeFi seeks to eliminate intermediaries by using blockchain and to provide all the services in a decentralized manner. DeFi has been able to implement many services of the traditional financial system on the blockchain platform . Also, the financing methods of various industries projects on the blockchain platform before 2021 were mainly Initial Coin Offering (ICO) and Initial Exchange Offering (IEO), but Defi used Initial Decentralized exchange Offering (IDO) by using decentralized exchange that it has added to the methods of financing through blockchain. In the present study, we first consider theoretical basis of DeFi,. Then, to answer the question of which DeFi-related projects and projects in other industries that use the IDO method can be financed through blockchain, use Python language and the pycaret library to apply different classification models. We collected 665 projects data in the ten most widely used blockchain industries listed on the CryptoRank site from 2017 to 2021. The results of the model prediction indicate that DeFi industry projects and projects of other industries that use the IDO method have the ability to finance small-scale financing through blockchain.