فصلنامه پژوهش های ارتباطی
پیاپی 115 (پاییز 1402)

Increasing consumers› desire to use video-on-demand (VOD) services in the country is significant. The communication infrastructure in Iran is developing which is important to increase public interest in video on demand. Producers find their video content in a new market, and regulators try to regulate. Being aware of the future of the video-on-demand industry can be effective in micro and macro cultural policies. The first step in drawing the future is to identify current trends. In this exploratory research, the Delphi method was used to identify the current trends. The participants in the Delphi panel were selected from three groups of government policymakers, video-on-demand managers and experts in this field. After one in-depth interview and two analyses with Delphi software, the participating experts reached consensus about the “high” or “very high” impact of seventeen trends in four legal-political, cultural-social, economic and technological drivers. By using the identified trends, the future of video-on-demand can be drawn considering the level of priority and effectiveness. This will help the planners, policy makers and decision makers effective in the video industry. On the other hand, the conducted research can provide video-on-demand ecosystem activists with a relative understanding of how other activists look at this field.

History and documentary cinema are both artifacts faithful to reality but dependent on narrative. The historical documentary film is not a reflection of history, but a representation of perceptions of it. These constructions for documentary makers are more important than the historical information they display; Because they are effective in forming the historical perception and, as a result, the cultural and political judgments of their audience. The research was conducted to identify the documentary maker›s strategies in constructing meanings from historical issues using semiotics of the two documentaries «Mr. Prime Minister» and «Mossadegh, Oil and the Coup». Finally, the research considered the use of «historical analogy» and «attracting the maximum trust of the audience» as the two main mechanisms in the studied documentaries to create social meanings. The results showed that the two main mechanisms of «historical analogy» and «attracting the maximum trust of the audience» were used in the studied documentaries to construct social meanings. Also, the results showed that the historical analogy through the inclusion of cultural and political expressions and concepts in the speech of the text and historical reference to them in the documentary «Mr. Prime Minister» has led to the creation of messages about trusting America and confronting sanctions. In the documentary «Mossadegh, Oil, Coup», the strategy of creating social meanings is to gain the maximum trust of the audience by presenting different readings of historical events.

The purpose of this research was to analyze the role of media literacy education in improving the communication skills of undergraduate students. In this research, which was conducted with a mixed approach (qualitative-quantitative), Delphi method was used in the qualitative part and survey method was used in the quantitative part. The tool for collecting information in the qualitative part was interview and in the quantitative part, questionnaire. The statistical population of the qualitative part is faculty members specializing in the field of education and psychology curriculum planning, as well as English written documents related to media literacy, and in the quantitative part, faculty members and professors in the fields of psychology and educational sciences of universities and higher education institutions whome were in Golestan province. The samples in the qualitative part were selected purposefully by conducting 17 semi-structured interviews until data saturation, and in the quantitative part, 322 people were selected by available sampling method. For data analysis in the qualitative part, conventional content analysis and Delphi method were used, and in the quantitative part, the structural equation model was used. From the analysis of the findings, 30 concepts, 7 subcategories and 3 main categories were obtained. The results showed that media literacy education plays a role in improving students› communication skills, including: improving mental skills and knowledge, managing media and information, and training the ideal citizen.

The purpose of the research was conducted to examine the factors affecting political socialization, with an emphasis on social capital and media literacy of the youth of Ahvaz city. This practical research conducted with descriptive-survey method based on mixed approach. The statistical population in the qualitative part includes experts in the fields of sociology and media. who have the necessary experience and knowledge regarding the subject of the research. In the quantitative part, the statistical population includes all the residents of Ahvaz between 18 and 35 years old. According to the census of 2015, the population of the city was 195,832. According to Cochran›s formula, the number of samples is 383 people, and the sampling method in the quantitative part was multi-stage cluster. In order to examine the data in the qualitative part, open and axial coding was used, and in the quantitative part, the method of structural equation modeling was used. The results of structural equation analysis show that social capital affects 49% and media literacy 33% on the political socialization of Ahvaz youth. It can be concluded that social capital and media literacy are among the requirements for the development of socialization, especially political socialization in the young generation, and they provide the basis for political participation and improvement of social behaviors.

Sports is not only an individual activity and helps physical health, but it is also a kind of social phenomenon that affects different aspects of people’s lives. Pandemy of corona virus has led to serious changes in many aspects of people’s lives. The main goal of this research is to examine the role of radio and television in the development of sports culture at home in the era of Corona. The research method is applied in terms of purpose and survey in terms of implementation. The statistical population consists of all the citizens of Tehran. The sample size was estimated using the Cochran formula of 384 people who were selected using the multi-stage cluster sampling method. The research tool was a researcher-made questionnaire and the collected data were analyzed using the statistical tests. The findings show that radio and television plays a role in the field of education and creating the necessary cultural platforms for sports at home and then creating excitement and appreciation. The results of the research hypothesis test also show that in the development of sports culture at home, radio and television plays an effective role according to gender, health level, residential area, weekly free time and financial status, but according to the level of education, occupation, age, daily free time, Customs, number of family members and marital status do not play an effective role.

The present research has examined the relationship between media literacy and creative self-efficacy of IRIBs’ employees in TV Deputy of IRIB. This research is descriptive, conducted using correlational and survey method. The statistical population includes the employees of the Islamic Republic of Iran Broadcasting (2100 people) from which 324 were randomly selected as a sample. To collect data, a researcher-made questionnaire adapted from Torrance’s creativity questionnaire and Falsafi’s media literacy questionnaire was used. The validity and reliability of the questionnaires were acceptable (with Cronbach›s alpha 0.88). The findings of the research indicated that there is a significant and positive relationship between media literacy and creative self-efficacy of employees of the Islamic Republic of Iran Broadcasting Organization. Also, a meaningful and positive relationship was seen between media literacy and the components of creativity from Torrance’s point of view, which was examined in 4 components of innovation, development of creativity, fluidity and flexibility. The results of this study showed that if the knowledge and skills of media literacy of media workers would be improved, their potential ability in the emergence of career creativity will increase, and the belief of each individual in their ability to think, act and create innovative solutions will increase. Because creative self-efficacy is a good predictor for better job performance of people; Relying on this capability as a factor for competition in media productions, one can achieve self-actualization of employees on one hand and the use of creativity in the production of creative media content on the other hand.

The purpose of this research was to achieve the position of the hero and anti-hero and the role of each of them in the narrative created from the TV series “Kuochak-e Jangali” with an in-depth and methodical approach. A hero is a person who can overcome his personal and native limitations, cross them and reach a point beyond what he is. Every day, in the labyrinth of stories, all the heroes find themselves facing tests and stages that many eager eyes, sympathizers and companions, wish to pass through and reach their destination. The hero dies as a modern human being, but is reborn as a complete human being belonging to the whole world. Those Iranian TV series that are based on historical facts are few in comparison to Iran’s historical scope. TV series “Kuochak-e Jangali” has been chosen as an example of the narrative of a great historical figure in the framework of the content and structural coordinates of a hero. The research method was narrative analysis. The characters of this series have been analyzed using the analytical model of Roland Barthes, including three levels of functional, Action and Narrative, and the five Signifier, Symbol, Action, Hermeneutic, and Culture codes have been extracted. The most important results of this research show that the hero in the mentioned TV series was created with a rational approach and in accordance with the general needs and expectations of the society.