اسماعیل حسن پور

The sudden increase in population in recent years has led to an over-consumption of resources, climate change, a rise in greenhouse gases, and the extinction of rare species. Efforts to protect the environment have become a global concern. The purpose of this study is to identify and classify the factors affecting green purchase behavior by consumers. The most important research need in the current situation is to identify the factors influencing changes in consumer behavior when purchasing. The research is applied in terms of purpose and descriptive-survey in terms of implementation method. Documentary, library, and field studies have been used to collect the required information and data. The data collection tool was a researcher-made questionnaire, which was distributed randomly among the clients of shared businesses in Tehran. The reliability of Cronbach's alpha in this study was 0.83. The size of the statistical population was determined based on Cochran's formula of 384 people. Exploratory factor analysis, KMO test, Bartlett, and Scree Cattle tests in SPSS software were used to analyze the internal overlap and factor correlation matrix. The results showed that the factors affecting green purchase behavior are: expansion of environmental knowledge, change in attitudes, behavioral control and social responsibilities, mental norms and self-perception, and lifestyle and values perceived by consumers, respectively.

Considering the importance of using e-marketing to introduce attractions and considering the high potential of tourism in Yazd province, this article has been done with the aim of designing and validating the e-marketing model in the tourism industry of Yazd province. The present study has been integrated with an approach and has been carried out by a combined method or a mixed method. In this study, by using the research method of thematic analysis and conducting interviews with 14 experts in the tourism industry of the province, the factors affecting electronic marketing in the tourism industry of Yazd province are identified and categorized. The results of the interviews are analyzed by content analysis method and the quantitative part is tested by structural equation modeling. A total of 679 codes were identified by initial coding in open coding, which reached 56 concepts by screening primary codes and were classified into 12 main categories in centralized coding, including technological infrastructure, strategic planning, e-commerce learning, and high tourism potential. Province, the importance of providing tourism information, e-marketing, recognizing tourist attractions, branding, reducing the cost of access to the target market, growth and prosperity of tourism, job creation, increasing competitiveness. The results of structural equation modeling showed that the effect of all independent variables on the development of e-marketing in the tourism industry of Yazd province has been positive and significant. As a result, the model obtained from this research can be effective in the development of electronic marketing in the tourism industry. The findings will also help researchers and policymakers implement e-marketing in the tourism industry.

Researchers have called the new century the century of communication and expansion of new businesses, in which users communicate with each other and share their products through social media platforms. In shared businesses, economic activities have different definitions. Respecting ethics and maintaining moral values is one of the essential issues in new businesses. Shared businesses have been welcomed by customers due to their non-face-to-face nature and virtual sales of products, and their ability to offer diverse and cheap products through sharing on the Internet. This research was conducted to investigate the effect of ethical leadership, responsibility, and fair behaviors on attracting and retaining customers in shared businesses.
 
The research is applied in terms of purpose. Its statistical population included all consumers of goods, services, and ideas in shared businesses, who used sharing platforms in the past year. A researcher-made questionnaire was used to collect the required data. The reliability of the questionnaire was confirmed using Cronbach's alpha coefficient. It stood at 0.83. Due to the large size of the community, the sample size was determined to be 384 people through Cochran's formula for indeterminate communities. The questionnaire was randomly distributed among 384 customers of shared businesses in Tehran. To test the main hypotheses of the research, the structural equation model was used in the Lisrel software. To measure the compatibility of the proposed model and the data, model fitting was done. Also, the average, the standard deviation, and other required statistics were used for descriptive statistics.
Among the total of nine proposed hypotheses, three main hypotheses and six sub-hypotheses were confirmed. Also, the mediating role of satisfaction and purchase intention variables was proved.
 
According to the results, the customers of shared businesses buy the products of shared businesses in person and without physically observing the goods. These customers bear more risk compared to traditional business customers. Further studies about the ethical components of attracting and retaining customers in new shared businesses are needed. Ethical responsibility for respecting the rights of customers is a binding principle in shared businesses. Ethical behaviors in practice reflect the ethical and governance values of that company. Making ethical decisions when sharing products to attract and retain customers is more than a choice. The results of the research conducted in Tehran investigating the components of ethical leadership, responsibility, and fair behavior in attracting and retaining customers in shared businesses showed that ethical leadership has a positive effect on attracting and retaining customers in shared businesses. It seems that the nature of moral behavior can be seen in virtual environments as well.

Today, Diverse and ever-changing factors have led banks to devote special efforts and attention to identifying customer needs and offering services that are compatible with their requirements. These challenges have led banks to identify various aspects of the product life cycle. In this study, by presenting the Product Lifecycle Management Model, the damages and strategies required to develop banking services at Parsian Bank were identified. In order to identify in this study, the main and sub-themes related to damages and strategies in the life cycle of banking products, the methodology of thematic analysis was used, which was applied for data collection, library study and survey methods as follows:Initially, thematic literature on the life cycle model of products and services was collected through library study, and after identifying the definitions of the life cycle, the main and secondary topics of the life cycle were identified using tools for interviewing managers and officials of reputable branches of Parsian Bank in Tehran. The results were then classified into four stages of introduction, growth, maturity and decline, and the research results led to the identification of damages in four stages of introduction (2 themes), growth (3 themes), maturity (3 themes) and decline (4 themes).) And the required life cycle strategies were introduced in four stages: Introduction (2 themes), growth (2 themes), maturity (2 themes) and of decline banking products (2 themes).

Public participation as an indicator of political development has become increasingly important for governments. At the same time, indifference to political participation has challenged governments. By recognizing the social, the politicians want to motivate them to participate in the political process, so that the society can continue its democratic movement and the party or the political current to which they belong will win the elections. The question is whether an argumentative model can be used. Recognize individuals in political decision-making? In this study, researchers have identified the factors affecting the political reasoning model of voters by theoretically examining the application of cognitive sciences in political marketing, using the Delphi method with in-depth interviews with 28 experts in cognitive sciences, political science, and marketing science. And explain. Research Findings and Suggestions: Researchers have finally developed a model of political decision-making and based on their findings to governments, politicians, and political parties and suggest that this model be used to understand the method of reasoning of individuals and in political propaganda this Model to use.

Reducing the consequences of natural hazards at the community level requires the development of social responsibility to prevent the risk of new disasters. Therefore, the purpose of this research is to firstly identify the indicators of social responsibility in the management of reducing natural hazards and then determine the action priorities, with an interpretive structural approach.

The current research method is descriptive-survey and practical in terms of purpose. The research data was collected in the field and in a mixed (qualitative and quantitative) way. The statistical population in the qualitative section included all crisis management experts and experts, 18 of whom were selected non-randomly and purposefully. The statistical population in the quantitative part, including managers and experts of the crisis management organization and general crisis administrations of the provinces, (297 people) and national and provincial managers and experts of cooperating organizations and institutions and members of the Supreme Crisis Management Council, (361 people) in total, equal to There were 658 people, based on the table of Karjesi and Morgan and using Cochran's formula and simple random sampling, 248 people were selected as a sample. The tool of data collection was a researcher-made questionnaire with 39 questions of indicators of social responsibility in the management of reducing natural hazards and a structured self-interaction form. The content validity of the questionnaire was confirmed by 10 university management professors and its reliability was confirmed by Cronbach's alpha test (α=0.83). Interpretive structural modeling technique was used to level the factors.

The findings showed that there are 39 indicators in the form of 17 components in social responsibility in natural risk reduction management and the components were placed in seven levels. Organizational culture, environmental perception and organizational structure are at the first level, and the support of senior managers and moral belief are at the lowest level.

The obtained results confirm that the organizational and economic support as well as the promotion of moral belief will facilitate the achievement of other components and the development of social responsibility in the management of reducing natural hazards.

Retailers are using new technologies to meet the ever-changing needs of consumers. The most important factor in determining the rapid consumption of products is their sales speed. Increasing the level of competition between retail units and expanding the range of customers' choice, has caused these units to pay special attention to customers who make instant purchases. In this regard, Saman Bank has been providing various marketing services to retailers for many years, aware of the potential of this industry and also considering the transition of the Iranian retail market. The purpose of this study was to design a marketing model for new retailers of fast-moving consumer products supported by Saman Bank. This study was conducted with the participation of 25 market makers of chain stores supported by Saman Bank in Tehran through semi-structured interviews and purposive sampling. Data analysis was performed using three-step coding in the implementation of content analysis research method. Validation was validated by Lincoln and Guba. The software used was Max QDE and had four main themes; Consumer behavior, marketer duties, consumer factors in marketing and store management were identified as the enumerated themes and then the marketing model of retailers supported by Saman Bank in fast-moving consumer products was designed.

Shared businesses are the newest way to offer products through a virtual platform. The purpose of this study is to identify and classify the factors affecting the selection of Shared Businesses products using exploratory factor analysis. The research is applied in terms of purpose and descriptive-survey type in terms of implementation method. Documentary, library and field studies (questionnaires) have been used to collect the required information and data. The validity of the questionnaire was confirmed by content method and reliability with Cronbach's coefficient of 0.83. The questionnaire was distributed by completely random sampling among 384 customers of shared products in Tehran, 18 features were analyzed using SPSS software and correlation matrix test and the results of data analysis in 7 Agents are identified and classified. These factors, in order of importance: trust, profitability, innovation, ease of use, attractiveness and enjoyment, governance, environmental awareness, affect the choice of shared products.

In recent years, the activity of Shared businesses in providing Internet taxi services has been successful. The trust of Iranian families in the Internet taxi system has led to the prosperity and variety of services of this business, the immoral behaviors of some drivers, concerns for passengers Created. The purpose of this study is to investigate the impact of immoral and offensive behaviors of Internet taxis and the resulting scandal on the popularity of the Internet taxi brand. To examine the subject of the standardized questionnaire taken from the research of Grégoire et al (2010), Reynolds and Harris (2009), Mende et al (2013), Gelbrich (2010), Capella et al (2010), Zhou et al (2010) used. The validity of the questionnaire was measured by content and structure method and through confirmatory factor analysis and its reliability was measured by Cronbach's alpha coefficient. And then it was distributed and collected among 384 passengers of Tehran Internet Taxi completely randomly. The results of research from the analysis in SPSS AMOS software show that unfair behaviors have a negative effect on the popularity of the Internet taxi brand. Satisfaction, affiliation and verbal advertising of Internet taxi service consumers affect the popularity of the Internet taxi brand in Tehran. "Acceptance of immoral and offensive behaviors" mediates the relationship between consumers' dependence on Internet taxi services and brand popularity.

This research was conducted using the method of thematic analysis and interviews with 10 experts from the banking sector. The results of the categorization of the topics identified during the coding phases into the four phases of the product life cycle in the model for the management of the life cycle of banking services showed that distinct facilities, service quality and human resources management are the basic themes of the indicators in the introduction phase, communication with customers and increases in marketing activities are the basic themes of growth stage indicators ,structural changes, customer retention, new services and internal audit are the basic themes of maturity stage indicators, and the granting of inappropriate facilities, ineffective communication with government and inaccurate estimates are one of the basic themes of indicators for the decline stage. In the quantitative part of the research, the analytic hierarchy process of AHP was used to prioritize the categories of the LCM model. The Expert Choice software is used by performing bidirectional comparisons between decision elements. According to the experts, the quality of services is the most important indicator in the introduction phase and the increases in marketing activities is the most important indicator in the growth phase and structural changes are the most important indicator in the maturity phase and inaccurate estimates are the most important indicator in the decline phase. Then the qualitative results of the research were also tested quantitatively, using statistical tests such as the t-test one sample and the Friedman test.

Tourism, is one of the fastest growing economic sectors and plays an important role in the growth and development of economic activities in many countries; therefore, it is important to use their capabilities in tourism development. One of the factors that can develop and improve the tourism industry is the use of effective marketing tools and parameters, especially e-marketing. In the field of tourism, all planning activities, preparation of tourism products and tourist attraction include e-marketing operations and activities. In this regard, combining marketing elements is one of the important steps in developing a marketing strategy and one of the main tasks of marketers. Finally, it can be said that the purpose of tourism marketing is to identify and anticipate the needs of tourists and provide facilities and motivate visitors to visit them, which will ensure the satisfaction of tourists and achieve organizational goals. Yazd is also one of the historical cities of the country and in terms of natural features such as having high mountains (Shirkuh) and deserts and low holes and vast plains with diverse environment (Bahadoran, Herat and Marvast plains) and many other tourist attractions with national monuments are still unknown to many people in the country and the world. One of the reasons for the lack of success in the development of tourism in this city is the weakness of electronic advertising and marketing and the lack of continuous information to identify attractions in the national and international electronic space. Due to the advantages of the new e-marketing method compared to traditional ones, it is necessary to use the advantages of this method with a model designed for e-marketing to develop the tourism industry in Yazd city. In this regard, the present study is a percentage to answer the following question: What is the effect of e-marketing model on the tourism industry?

This research is an applied and descriptive-analytical one in terms of purpose and method, respectively. The statistical population of this study includes experts in the field of tourism. The sample size was 35 people who were selected by snowball method. Factors such as location, advertising, evidence and physical facilities, management and planning, staff, people, products, and price were examined in this regard. Structural Equation Modeling (SEM) was used to analyze the data.

As can be seen from the results, the significance of all dimensions is evident. But some questions have a t value less than 1.96. Therefore, in response to the research questions, it can be said that all the factors identified in this research, which are mentioned in the questionnaire (appendices), except for questions 12, 15 and 44 have a significant effect on e-tourism marketing. The four factors (questions 12, 15, and 44) ​​whose effects were not confirmed are:Direct supervision of airlines and hoteliers on the sites to adjust costs and eliminate intermediaries, and the use of tourism symbols and places in movies or cartoons and computer games, respectively. Equipping Yazd hotels with smartphones to open and close the door, turn on and off switches and sockets, use other hotel facilities and contain maps of tourist attractions.Factor loads greater than 0.4 indicate a stronger effect of factors on tourism marketing. All dimensions have a factor load greater than 0.4, which once again confirms the significance of their effect. However, some questions (questions 20, 27 and 42), such as the previous step, have a factor load of less than 0.4. This shows that these factors also do not have a significant effect on e-tourism marketing in Yazd. These three factors are: advertisements of tourism photos and clips in personal blogs and travel agencies, electronic restaurants with touch desks or ordering kiosks, revolution in sanitary services (such as children's rooms, door intelligence, siphons, valves, butchers, etc.).

The results obtained from the analysis of research data show that the existence of virtual tours (virtual tour) for tourism areas of Yazd; computer simulation of recreational and historical sites with the ability to connect to the real environment (e-information); providing links to health centers, embassies, the Ministry of Foreign Affairs, tourism organizations, liaison with the police and necessary telephone calls to tourists; training centers to provide internet maps of all roads, bus stations, railways, terminals and airports; provide weather forecast sites; providing online map of Yazd tourism places, providing sites about culture, art, music, handicrafts of Yazd, providing e-visa services in embassies, consulates and airports are among the effective factors related to the product or service on the growth and development of e-tourism marketing in Yazd.

The health tourism showcase is considered as a standout amongst the most spurred and aggressive organizations on the planet and is one of the new regions of cutting edge tourism. The main objective of this analysis was to style a model within the field of health tourism in Mashhad. Initially the results of the qualitative section and then the quantitative section were described. Thirteen factors were known with the very best priority, per the skilled group’s opinions for the factors of health tourism. In fact, the factors were ranked according to the CCi similarity index. The issue with the foremost similarity index was hierarchic one. Thirteen elite factors whose index of similarity was over 0.8. Once characterization the hierarchical relationships of the thirteen factors, we tended to modify the ranking by the informative structural modeling, and that we got hold of a qualitative analysis model. After identification of the relationships and levels of their factors, we tend to print the model’s form. Then, the health tourism model was assessed employing a path analysis. At the end, the fitting indices of the trail analysis model were studied. Fitting of the indexes within the best vary, so indicating a lot of and  support of the info from the developed model. Therefore, the appropriateness of the trail analysis model in fitting to the collected information was confirmed. Then, exploitation the informative structural modeling, the link between 13 factors, dependent factors, autonomous factors, connected factors and freelance factors, was found and also the school of thought model was drawn in six levels.

The need for geographical proximity for entrepreneurial marketing in start-ups in the classical and modern economy has been emphasized. Classical economics focuses solely on centralized industries and corporations, as well as reducing costs and purely scale, and modern economics with an emphasis on the benefits of other corporate magazines such as knowledge overflows, the need for media design and other tools for coexistence. Use them. In a geographical proximity structure, teams, technology cores, start-ups and industrial companies are located side by side. Start-ups and innovators in these structures, affecting the shared infrastructure by reducing overlap synergy. Knowledge and technology benefit. In this paper, the beginning of geographical mechanics in innovative start-up companies is expressed from the perspective of various theories and then the text is influenced and based on the license of geographical mechanics, including distributor, entrepreneurial retrieval in start-ups and innovative companies. , Proportional to the life span of companies, has been reviewed and compared

The purpose of this research is to identify and modeling the successful launching enablers of small and medium-sized enterprises. The research method in this study is qualitative and the interview technique is used for data collection.For this purpose, 18 managers of small and medium enterprises in Khorasan Science and Technology Park were selected by purposeful sampling method.The data obtained from the interviews were analyzed by using the grounded theory method.This analysis was performed in three stages of open coding, axial coding and selective coding. The result of this qualitative approach was the model of successful launching enablers, which was confirmed by two indicators, content validity index and relative content validity coefficient. The model included internal organizational factors, enablers, strategies, Factors of intervening conditions include management characteristics, competitive factors, government factors and staff training, and contextual factors including organizational management, human resource management, and organizational structure. background, and intervention conditions.and The model is based on the comprehensive paradigm model of Strauss and Corbin. The core of this review is "Successful Launch", which covers the major categories above.

The purpose of this study was to design and explain the green marketing model of pharmaceutical Industry. This study, in terms of purpose, functional, in terms of approach, exploration, and in terms of data analysis, is mixed method (qualitative-quantitative). In the qualitative phase of the research and in order to design the model based on the data theory theory methodology, a group of experts including university professors, marketing consultants, and senior sales and marketing managers of pharmaceutical companies who were thoroughly involved in the sales and marketing of pharmaceutical companies and green marketing strategies, Were selected and interviewed in depth. During this phase, the snowball sampling method was used and the process continued until the theoretical saturation of the researcher was reached and a total of 11 interviews were conducted. In the quantitative phase, senior, middle and operational managers of pharmaceutical companies based in Tehran were considered as the statistical population and 210 of them were selected by simple random sampling. In the qualitative phase of the research, because of the fundamental data theory approach, the main tool for data collection was in-depth, unstructured interviews with experts. In the quantitative phase of the research, the main data collection tool was a closed questionnaire and a researcher made up of 51 items that were designed based on the conceptual model. In the quantitative phase of the research, SPSS and Listel soft wares were used to perform descriptive and inferential analyzes. Finally results led to the design of a green marketing model

Entrepreneurial marketing has greatly expanded over the past two decades. Emerging and innovative companies have used entrepreneurial marketing in a turbulent environment as a powerful alternative to counteract the traditional marketing effectiveness. The purpose of this study is to formulate a comprehensive model of entrepreneurial marketing by examining the opinions of experts and experts who have paid special attention to environmental planning. Data were analyzed using the data base method. To analyze the data, based on Corbin and Strauss's (2008) theory that focuses on information components through the 3-step coding process, 25 concepts (open source) were extracted from these interviews and extracted from the survey. To be more precise and connect between concepts, 6 subcategories (axial code) and 1 core category (selective code) were obtained. The results show that among the most frequently cited and repeated categories of interview analysis are "customer orientation" and "opportunism". Many of the nascent Iranian innovation businesses active in the digital and Internet businesses have been starting their operations based on the needs of Iranian customers and the deficiency of products and services available in the market. Changes have also been made to service provision and decision making regarding the content and method of advertising of startups.

Considering the strategic significance of consumerism and extravagancy, this study aims at finding the motives behind luxury brand consumption (LBC) in the social and cultural context of Iran's society. The method used in this research is mixed (qualitative-quantitative). First, using the qualitative Grounded Theory (GT) method, the social and cultural dimensions of the subject were determined. Next, the required data were collected through a questionnaire worked out by the researchers. Regarding the purpose, the adopted method was applied; in terms of data type it was mixed; and in terms of data collection it was cross-sectional. In the first part, the sample included 15 Iranian academic experts and brand and marketing experts selected on the basis of purposeful sampling and saturation principle. In the second part, the consumers of luxury brands (clothing and watch) were studied. The questionnaire data, the reliability of which had been examined and confirmed by Cronbach's alpha coefficient, were tested through confirmatory factor analysis (CFA). The results showed that the highest social motives behind Iranians' LBC were fame, self-description, showing-off, conformity to social mode, position and credibility, endorsement, while the strong cultural motives were social norms, individualism-collectivism, religion, and patriotism. In contrast to cultural motives, social ones seemed to play a more strategic role in LBC in Iran. Moreover, among the social motives, self-description and thirst for higher social prestige; and among the cultural motives, religion, and patriotism were particularly significant.

When George Lycaf published the paper on social science in neuroscience and argued for some reason that argument is a subject of neurology, a new look has been made into other aspects of sociology, including political science. Cognitive science studies in the field of politics have made partially revealing the hidden dimensions of political politics in political action. These studies, although improving our understanding of the process of brain function in political action, island-wide examine political concepts in the brain. It has failed to give political power the power to predict. Thus, the need for new studies is based on a cognitive approach. In this study, the researchers sought to present a decision-making model of people with a cognitive approach to political action, and by conducting field studies and the Delphi method, they first identified and evaluated the components of the cognitive political marketing model and believed they achieved it.

Given that political marketing has come from the behaviors of reality in political affairs to universities, and has been theorized in the faculties of political science, so existing theories are usually the only ones explaining the facts and usually the deeper and deeper layers of science, the less these theories. Is taken into consideration. Accordingly, and as political market players need a more cognitive and cognitive model for conducting political affairs, in particular, understanding the factors that influence voter behavior, they can both effectively and accurately identify voter behavior. To predict behaviors and ultimately vote to avoid errors in political forecasting and planning, the researcher first criticizes existing political marketing theories and then presents a neural (cognitive) model of political marketing. Based on research by the researcher. The author's point of view in critiquing political marketing patterns is based on the marketing perspective and has been examined on this basis. Finally, the researcher presented the cognitive marketing model (basal nerve) as a functional model based on the function of the nerves and the way the human brain works. The model presented in this study is presented in three levels: Level 1, the level of voters and voters, which focuses more on the internal and psychological issues that have cognitive origins; And there are domestic laws; the third level, the political environment abroad, which includes the international media and international political institutions. The Delphi method was used to design the model. The Delphi panel was comprised of specialists in cognitive and neuroscience, political science, and marketing science. Given that the model should be tested, the researcher used a pls tool to test the model with 384 respondents from over 18 years of Iranian political affairs inside and outside the country using a questionnaire. Other parts of the model in this study have been tested by the Delphi method.

The main objective of this research is to provide a customer loyalty model for e-commerce recommender systems. The proposed model is developed using Delone and McLean Information System success model and a set of factors which are identified from the literature. To test the research hypotheses of the developed model, a questionnaire survey is conducted and the data is collected from the 384 customers in a B2C website. We used SPSS and SmartPLS software for descriptive statistics and path analyses and to verify the proposed model.  The result of the Structural Equations Modeling showed that trust has a significant relationship with the customers’ satisfaction in the e-commerce recommendation systems. In addition, the results revealed that satisfaction with the recommended products can improve the customers’ loyalty in the B2C recommendation systems. The proposed model will help the e-commerce managers to improve their website recommendation systems and increase the sale of the products by achieving the customers’ loyalty in the online shopping websites.

Health tourism is very sensitive industry. Since health is the greatest for tune of each person, there is no doubt that choosing a destination country as a place in order to improve the health of a person is an important process and requires the examination of various indices. using the fuzzy topsis method, the most important effective factors on the development of health tourism industry were determined. The results illustrated that 13 factors including of price and costs, designed and executive planning ,technical and executive quality of health services, information system, process of acceptance and queue, customer loyalty, sustainability and continuity, laws and regulations attendance in international level, physician brand, residential services, geographical location, brand of medical center, service presentation velocity are the most importance to attract health tourism in Mashhad , respectively

Today, given the rapid and intense changes in the international economic environment, none of the theories for the cause of trade in countries and the reason for the success of a country in a particular industry, and the ability of a country to maintain its competitive position in the long run is not sufficient and responsive and the need to provide a theory One that can overcome the comparative advantage in terms of the reasons for the competitiveness of an industry globally. This theory should be able to explain the country's achievement of competitive advantage in all its dimensions, taking into account the dynamics of today's competitive environment. A theory that can meet all of the requirements and requirements above is the "Diamond of the National Competitive Advantage of Michael Porter". Awareness of the advantages and disadvantages of domestic and foreign industries can help to better understand the capabilities and potential of the industry. The type of research, development and in terms of exploratory-descriptive purpose, qualitative research data, the field of field research, the time period of the cross-sectional research, the method of data collection is a survey type. The overall results of the research show that all components of the Michael Porter national diamond model in the ports and the northern heights of Bushehr have shown a good and competitive situation in terms of the respondents' perspective, which made it possible to achieve a competitive advantage for this port. The need to maintain and develop the competitive advantage of the research industry depends on the timely delivery of the comments and suggestions provided in interviews and surveys.