افروز سفیدگر

This research aims at introducing the employer brand as a tool to bring up employees' job satisfaction and investigated their impact. The present study is of practical purpose to collect survey data and do descriptive-correlational analysis. The statistical population is 168 employees of a food production company in Tehran. Empirical data was selected from 125 people as the sample. Examination of the hypotheses was performed through structural equation modelling in SmartPls and the impact of each dimension was examined by multiple regression in Spss. As the results, all hypotheses were confirmed which means employer brand and its dimensions have a positive relation with employees' job satisfaction and they are able to collectively explain 57.6 percent of the employees' job satisfaction's variance. The results of the multiple regression clarified that development value has the highest (52 percent) and interest value has the lowest impact (33 percent) on the employees' job satisfaction.

Considering the fact that entrepreneurship can be taught and the emergence of entrepreneurship education, there is a stronger need for newer ways of education such as electronic entrepreneurship education. This research is conducted to identify the success factors of electronic entrepreneurship education in the entrepreneurship faculty of Tehran University using a qualitative and quantitative approach. Based on the results of the semi-structured interviews analysis with nine lecturers of electronic entrepreneurship education in the entrepreneurship faculty of Tehran university with the experience of at least two terms teaching and familiarity with the field of information technology in education, success factors of electronic entrepreneurship education was identified in three categories of personal factors including lecturer's characteristics and learner's characteristics, environmental factors including interactions and assessment and system factors including the quality of education and content, the quality of Internet infrastructure and e-learning system and the quality of university performance and its services. Results of quantitative research which was conducted to explain the role of these factors in the success of entrepreneurship electronic education among 139 students of this course, admitted in 2010, point out that learner's characteristics in personal factors, interactions in environmental factors and the quality of education and content in system factors can have the greatest impact on the success of the entrepreneurship electronic education in the entrepreneurship faculty of Tehran university.