بیژن علی پور

The aim of the research was to determine the difference in the effectiveness of cognitive therapy with positive psychotherapy on executive functions in patients with mild brain damage. Method The present research method was a semi-experimental type with a pre-test and post-test design with a follow-up period. The statistical population of this research included all people with mild brain damage who referred to Shahada Haftam Tir and Baqity Elah Hospitals in Tehran in 2019. Among them, 30 people were purposefully selected and randomly assigned to three groups of cognitive rehabilitation treatment, positive psychotherapy and control group. The Wisconsin test was performed on each of the groups. The first experimental group received cognitive rehabilitation therapy and the second experimental group received positive psychotherapy. People in the control group did not receive any intervention. Analysis of variance with repeated measurements was used to analyze the data. The results showed that both interventions have an effect on increasing executive functions. But the effectiveness of cognitive rehabilitation treatment is more on executive functions(P05/0<). Therefore, it is recommended to neurologists and psychotherapists in order to reduce the complications of brain damage, in addition to medical treatments, cognitive rehabilitation treatment should be used as a complementary method

These days, with the advancement of technology and the change of society's culture, seeking to provide better services and higher quality in the field of health, medical centers are also trying to establish their position as a strong and reliable brand in the minds of people. But the position of the brand of medical centers is very complicated due to the special importance of health and must be managed with care and attention to details. The purpose of the current research is to design and develop a local model to strengthen the brand position of Imam Sajjad Yasouj Hospital. In terms of the research philosophy of the rationalism paradigm, this research is placed in the category of exploratory mixed research. The current research was conducted using the Delphi method. Also, in order to confirm and agree on the components, the factors extracted from the research literature were provided to the experts through Delphi questionnaire. The statistical population in the Delphi section includes 30 experts, experts and long-term experts, professors in the field of marketing and senior managers of the country's hospitals, who were selected by targeted non-probability sampling. Based on the literature review, 29 sub-factors were identified in the 9 main factors to design the development of the native model of brand positioning. The results of this research can be used as a model to implement the brand position and contribute to the greater competitiveness of Imam Sajjad Yasouj Hospital in the health market.